Nature's Way vs Now Foods:Which is more popular?
In September 2026, Now Foods had more branded searches than Nature's Way among vitamin brands worldwide. Now Foods had about 60,500 branded searches, while Nature's Way had 3,500. Now Foods made up 2.2% of all vitamin brand searches we track, and Nature's Way accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about vitamin brands, Now Foods appeared in two of the five answers and Nature's Way in none.
Who do people search for more?
Now Foods, about 17 searches for every 1 for Nature's Way
Who does AI mention more?
Now Foods, mentioned in 2 of 5 answers, Nature's Way in 0
Who does AI recommend more?
Now Foods, the only one of the two named
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Top vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Now Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nature's Way did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nature Made4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thorne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Garden of Life2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Solgar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swisse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin brands
5 answers
Asked ChatGPT
“Which vitamin brand should I buy?”
Asked ChatGPT
“What are the best vitamin brands?”
Asked ChatGPT
“What's the best vitamin brand for daily supplements?”
Searched Google, AI Overview
“vitamin brands”
Searched Google, AI Overview
“daily vitamin supplements”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nature's Way or Now Foods more popular in search?
This chart shows how often people search Google for Nature's Way and Now Foods by name. Each line represents a brand's share of searches for all nine vitamin brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Now Foods, Nature's Way. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centrum | Blackmores | Solgar | Now Foods | Nature Made | Swisse | Garden of Life | Nature's Way | Thorne |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 5.9% | 5.9% | 2.6% | 2.1% | 1.8% | 1.8% | 0.09% | 0.06% |
| Nov 2025 | 80.7% | 5.9% | 4.9% | 2.7% | 2.1% | 1.8% | 1.8% | 0.08% | 0.05% |
| Dec 2025 | 81.3% | 6% | 4.9% | 2.7% | 2.1% | 1.5% | 1.5% | 0.08% | 0.05% |
| Jan 2026 | 80.1% | 5.9% | 4.8% | 3.2% | 2.5% | 1.4% | 1.8% | 0.09% | 0.06% |
| Feb 2026 | 82.1% | 4.9% | 4.9% | 2.7% | 2.2% | 1.5% | 1.5% | 0.1% | 0.05% |
| Mar 2026 | 79% | 5.8% | 5.8% | 3.2% | 2.5% | 1.7% | 1.7% | 0.1% | 0.06% |
| Apr 2026 | 79.7% | 7.1% | 4.8% | 3.2% | 2.1% | 1.4% | 1.4% | 0.1% | 0.07% |
| May 2026 | 81.2% | 6% | 4.9% | 2.7% | 1.8% | 1.8% | 1.5% | 0.11% | 0.07% |
| Jun 2026 | 82.5% | 6.1% | 4.1% | 2.7% | 1.8% | 1.5% | 1.2% | 0.11% | 0.06% |
| Jul 2026 | 81.7% | 7.3% | 3.3% | 2.7% | 1.8% | 1.8% | 1.2% | 0.12% | 0.06% |
| Aug 2026 | 81.4% | 7.3% | 3.3% | 2.7% | 2.2% | 1.8% | 1.2% | 0.12% | 0.06% |
| Sep 2026 | 81.5% | 7.3% | 4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.13% | 0.05% |
How has the Nature's Way and Now Foods comparison changed over the last 12 months?
3 findings
- Now Foods was ahead of Nature's Way in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nature's Way’s share of searches among vitamin brands worldwide moved from 0.09% to 0.13%, and its estimated monthly branded searches moved from 2.6K to 3.5K.
- Across the 12 months ending September 2026, Now Foods’ share of searches among vitamin brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for vitamin brands worldwide in September 2026?
2 changes
Now Foods’ share of searches among vitamin brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.
Estimated monthly branded searches for Nature's Way worldwide rose 34.6% over 12 measured months, from 2.6K to 3.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nature's Way’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature's Way
2 branded search terms
- natures way vitamins
- naturesway
Now Foods
1 branded search term
- now foods
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