Now Foods vs Solgar:Which is searched more?
In September 2026, Solgar had more branded searches than Now Foods among vitamin brands worldwide. Solgar had about 110,000 branded searches, while Now Foods had 60,500. Solgar made up 4% of all vitamin brand searches we track, and Now Foods accounted for 2.2%. These are worldwide searches for English-language branded terms.
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Is Now Foods or Solgar more popular in search?
Compare the vitamin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Solgar, Now Foods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centrum | Blackmores | Solgar | Now Foods | Nature Made | Swisse | Garden of Life | Nature's Way | Thorne |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 5.9% | 5.9% | 2.6% | 2.1% | 1.8% | 1.8% | 0.09% | 0.06% |
| Nov 2025 | 80.7% | 5.9% | 4.9% | 2.7% | 2.1% | 1.8% | 1.8% | 0.08% | 0.05% |
| Dec 2025 | 81.3% | 6% | 4.9% | 2.7% | 2.1% | 1.5% | 1.5% | 0.08% | 0.05% |
| Jan 2026 | 80.1% | 5.9% | 4.8% | 3.2% | 2.5% | 1.4% | 1.8% | 0.09% | 0.06% |
| Feb 2026 | 82.1% | 4.9% | 4.9% | 2.7% | 2.2% | 1.5% | 1.5% | 0.1% | 0.05% |
| Mar 2026 | 79% | 5.8% | 5.8% | 3.2% | 2.5% | 1.7% | 1.7% | 0.1% | 0.06% |
| Apr 2026 | 79.7% | 7.1% | 4.8% | 3.2% | 2.1% | 1.4% | 1.4% | 0.1% | 0.07% |
| May 2026 | 81.2% | 6% | 4.9% | 2.7% | 1.8% | 1.8% | 1.5% | 0.11% | 0.07% |
| Jun 2026 | 82.5% | 6.1% | 4.1% | 2.7% | 1.8% | 1.5% | 1.2% | 0.11% | 0.06% |
| Jul 2026 | 81.7% | 7.3% | 3.3% | 2.7% | 1.8% | 1.8% | 1.2% | 0.12% | 0.06% |
| Aug 2026 | 81.4% | 7.3% | 3.3% | 2.7% | 2.2% | 1.8% | 1.2% | 0.12% | 0.06% |
| Sep 2026 | 81.5% | 7.3% | 4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.13% | 0.05% |
How has the Now Foods and Solgar comparison changed over the last 12 months?
3 findings
- Solgar was ahead of Now Foods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Now Foods’ share of searches among vitamin brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Solgar’s share of searches among vitamin brands worldwide moved from 5.9% to 4%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for vitamin brands worldwide in September 2026?
2 changes
In September 2026, Solgar gained share of searches among vitamin brands worldwide, from 3.3% to 4%.
Now Foods’ share of searches among vitamin brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Now Foods’ and Solgar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vitamin brands
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