Now Foods vs Sports Research:Which is searched more?
In September 2026, Now Foods had more branded searches than Sports Research among ashwagandha supplement brands worldwide. Now Foods had about 2,900 branded searches, while Sports Research had 480. Now Foods made up 8.6% of all ashwagandha supplement brand searches we track, and Sports Research accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is Now Foods or Sports Research more popular in search?
Compare the brands people buy ashwagandha supplements from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Now Foods, Sports Research. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himalaya | Now Foods | Organic India | Nature Made | Nutricost | Nature’s Way | Gaia Herbs | Olly | Sports Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 8.3% | 8.3% | 6.8% | 4.6% | 3.7% | 2.1% | 2.1% | 0.91% |
| Nov 2025 | 62% | 8.1% | 8.1% | 6.7% | 6.7% | 3.6% | 2.5% | 1.3% | 0.89% |
| Dec 2025 | 59.4% | 7.9% | 9.5% | 7.9% | 5.3% | 4.3% | 2.9% | 1.6% | 1.3% |
| Jan 2026 | 61% | 8% | 8% | 8% | 5.2% | 3.6% | 3.6% | 1.6% | 1.1% |
| Feb 2026 | 56.7% | 9.1% | 9.1% | 9.1% | 5% | 4.1% | 4.1% | 1.8% | 1% |
| Mar 2026 | 51.9% | 10.3% | 8.3% | 10.3% | 5.4% | 3.7% | 6.9% | 1.7% | 1.4% |
| Apr 2026 | 59.7% | 9.7% | 7.8% | 6.5% | 5.1% | 3.5% | 5.1% | 1.3% | 1.3% |
| May 2026 | 58.1% | 11.6% | 9.3% | 6.1% | 5.1% | 4.2% | 2.8% | 1.3% | 1.5% |
| Jun 2026 | 61.9% | 8.1% | 8.1% | 10% | 4.5% | 2.8% | 1.6% | 1.3% | 1.6% |
| Jul 2026 | 60.9% | 8% | 9.9% | 9.9% | 4.4% | 2.7% | 1.3% | 1.3% | 1.6% |
| Aug 2026 | 62.6% | 8.2% | 10.1% | 6.8% | 3.7% | 3.7% | 2% | 1.7% | 1.4% |
| Sep 2026 | 65.6% | 8.6% | 8.6% | 5.6% | 3.8% | 3% | 1.7% | 1.7% | 1.4% |
How has the Now Foods and Sports Research comparison changed over the last 12 months?
3 findings
- Now Foods was ahead of Sports Research in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Now Foods’ share of searches among ashwagandha supplement brands worldwide moved from 8.3% to 8.6%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Sports Research’s share of searches among ashwagandha supplement brands worldwide moved from 0.91% to 1.4%, and its estimated monthly branded searches moved from 320 to 480.
How did search popularity change for ashwagandha supplement brands worldwide in September 2026?
2 changes
In September 2026, Now Foods rose from 3rd to 2nd among ashwagandha supplement brands worldwide.
Estimated monthly branded searches for Sports Research worldwide rose 50% over 12 measured months, from 320 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Now Foods’ and Sports Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Now Foods
1 branded search term
- now ashwagandha
Sports Research
1 branded search term
- sports research ashwagandha
Other head-to-heads among ashwagandha supplement brands
Himalaya vs Now Foods: compare search popularity
Himalaya vs Organic India: compare search popularity
Himalaya vs Nature Made: compare search popularity- Himalaya vs Nutricost: compare search popularity
- Now Foods vs Organic India: compare search popularity
- Now Foods vs Nature Made: compare search popularity
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