Now Foods vs Som Sleep:Which is more popular by branded search?
In August 2026, Now Foods had more branded searches than Som Sleep among sleep supplements worldwide. Now Foods was estimated to have 74K branded searches compared to Som Sleep’s 1.6K, and held an 18.7% Share of Search versus Som Sleep’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Now Foods or Som Sleep?
Compare the sleep supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Now Foods, Som Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | ZzzQuil | Now Foods | Nature Made | Olly | Beam | Som Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 18.5% | 12.4% | 6.8% | 0.6% | 0.4% |
| Nov 2025 | 56.6% | 20.8% | 13.9% | 7.6% | 0.54% | 0.45% |
| Dec 2025 | 61.5% | 18.5% | 12.4% | 6.8% | 0.47% | 0.4% |
| Jan 2026 | 55.7% | 20.5% | 13.7% | 9.2% | 0.54% | 0.36% |
| Feb 2026 | 60.6% | 18.2% | 12.2% | 8.2% | 0.47% | 0.32% |
| Mar 2026 | 56.2% | 20.7% | 13.8% | 7.6% | 1% | 0.82% |
| Apr 2026 | 58.8% | 21.6% | 11.8% | 6.5% | 0.69% | 0.57% |
| May 2026 | 58.7% | 21.6% | 11.8% | 6.5% | 0.85% | 0.55% |
| Jun 2026 | 58.6% | 21.6% | 11.8% | 6.5% | 1% | 0.47% |
| Jul 2026 | 58.8% | 21.6% | 11.8% | 6.5% | 0.85% | 0.38% |
| Aug 2026 | 62.1% | 18.7% | 12.5% | 5.6% | 0.73% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Now Foods and Som Sleep comparison changed over the last 12 months?
3 findings
- Now Foods was ahead of Som Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among sleep supplements worldwide moved from 18.5% to 18.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Som Sleep’s estimated Share of Search among sleep supplements worldwide held steady at 0.4%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for sleep supplements worldwide in August 2026?
1 change
In August 2026, Now Foods lost estimated Share of Search among sleep supplements worldwide, from 21.6% to 18.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Now Foods’ and Som Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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