Nature Made vs Now Foods:Which is searched more?
In August 2026, Now Foods had more branded searches than Nature Made among sleep supplements worldwide. Now Foods was estimated to have 74K branded searches compared to Nature Made’s 59.4K, and held an 18.2% Share of Search versus Nature Made’s 14.6%. These are worldwide searches for English-language branded terms.
Follow Nature Made vs Now Foods and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Nature Made or Now Foods?
Compare the sleep supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Now Foods, Nature Made. The figures are in the table below the chart.
View monthly share of search table
| Month | Now Foods | Nature Made |
|---|---|---|
| Oct 2025 | 18% | 14.5% |
| Nov 2025 | 20.4% | 15.9% |
| Dec 2025 | 18.1% | 14.1% |
| Jan 2026 | 20% | 16% |
| Feb 2026 | 17.8% | 14.3% |
| Mar 2026 | 20.2% | 15.7% |
| Apr 2026 | 21.1% | 13.9% |
| May 2026 | 21.1% | 13.9% |
| Jun 2026 | 21% | 14.3% |
| Jul 2026 | 21% | 14.3% |
| Aug 2026 | 18.2% | 14.6% |
| Sep 2026 | — | — |
How has the Nature Made and Now Foods comparison changed over the last 12 months?
3 findings
- Now Foods was ahead of Nature Made in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nature Made’s estimated Share of Search among sleep supplements worldwide moved from 14.5% to 14.6%, and its estimated monthly branded searches held steady at 59.4K.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among sleep supplements worldwide moved from 18% to 18.2%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for sleep supplements worldwide in August 2026?
2 changes
In August 2026, Now Foods lost estimated Share of Search among sleep supplements worldwide, from 21% to 18.2%.
Nature Made’s estimated Share of Search among sleep supplements worldwide has gained ground for 3 months in a row, from 13.9% to 14.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nature Made’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature Made
2 branded search terms
- nature made
- naturemade
Now Foods
1 branded search term
- now foods
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.