Olly vs ZzzQuil:Which is more popular by branded search?
In August 2026, ZzzQuil had more branded searches than Olly among sleep supplements worldwide. ZzzQuil was estimated to have 246K branded searches compared to Olly’s 22.2K, and held a 62.1% Share of Search versus Olly’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Olly or ZzzQuil?
Compare the sleep supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZzzQuil, Olly. The figures are in the table below the chart.
View monthly share of search table
| Month | ZzzQuil | Now Foods | Nature Made | Olly | Beam | Som Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 18.5% | 12.4% | 6.8% | 0.6% | 0.4% |
| Nov 2025 | 56.6% | 20.8% | 13.9% | 7.6% | 0.54% | 0.45% |
| Dec 2025 | 61.5% | 18.5% | 12.4% | 6.8% | 0.47% | 0.4% |
| Jan 2026 | 55.7% | 20.5% | 13.7% | 9.2% | 0.54% | 0.36% |
| Feb 2026 | 60.6% | 18.2% | 12.2% | 8.2% | 0.47% | 0.32% |
| Mar 2026 | 56.2% | 20.7% | 13.8% | 7.6% | 1% | 0.82% |
| Apr 2026 | 58.8% | 21.6% | 11.8% | 6.5% | 0.69% | 0.57% |
| May 2026 | 58.7% | 21.6% | 11.8% | 6.5% | 0.85% | 0.55% |
| Jun 2026 | 58.6% | 21.6% | 11.8% | 6.5% | 1% | 0.47% |
| Jul 2026 | 58.8% | 21.6% | 11.8% | 6.5% | 0.85% | 0.38% |
| Aug 2026 | 62.1% | 18.7% | 12.5% | 5.6% | 0.73% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Olly and ZzzQuil comparison changed over the last 12 months?
3 findings
- ZzzQuil was ahead of Olly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Olly’s estimated Share of Search among sleep supplements worldwide moved from 6.8% to 5.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, ZzzQuil’s estimated Share of Search among sleep supplements worldwide moved from 61.4% to 62.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for sleep supplements worldwide in August 2026?
2 changes
In August 2026, ZzzQuil gained estimated Share of Search among sleep supplements worldwide, from 58.8% to 62.1%.
In August 2026, Olly lost estimated Share of Search among sleep supplements worldwide, from 6.5% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Olly’s and ZzzQuil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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