Brandwave

Nature Made vs Nature's Way:Which is more popular?

In September 2026, Nature Made had more branded searches than Nature's Way among vitamin brands worldwide. Nature Made had about 50,400 branded searches, while Nature's Way had 3,500. Nature Made made up 1.8% of all vitamin brand searches we track, and Nature's Way accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about vitamin brands, Nature Made appeared in four of the five answers and Nature's Way in none.

Among vitamin brands worldwide in September 2026

Who do people search for more?

Nature Made, about 14 searches for every 1 for Nature's Way

Nature Made 50.4K searchesNature's Way 3.5K searches

Who does AI mention more?

Nature Made, mentioned in 4 of 5 answers, Nature's Way in 0

Nature Made in 4 of 5Nature's Way in 0 of 5

Who does AI recommend more?

Nature Made, the only one of the two named

Nature Made first in 4Nature's Way never named

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Top vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nature Made was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nature's Way did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Made1st
  2. Thorne2nd
  3. Garden of Life3rd
  4. Now Foods4th
  5. Centrum–
  6. Blackmores–
  7. Solgar–
  8. Swisse–
  9. Nature's Way–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Made4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garden of Life2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solgar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swisse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vitamin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nature Made or Nature's Way more popular in search?

This chart shows how often people search Google for Nature Made and Nature's Way by name. Each line represents a brand's share of searches for all nine vitamin brands we track, month by month, from English-language searches worldwide.

Nature Made and Nature's Way among vitamin brands worldwide, by month

Share of searches by month for Nature Made, Nature's Way. The figures are in the table below the chart.

View monthly share of searches table
MonthCentrumBlackmoresSolgarNow FoodsNature MadeSwisseGarden of LifeNature's WayThorne
Oct 202579.8%5.9%5.9%2.6%2.1%1.8%1.8%0.09%0.06%
Nov 202580.7%5.9%4.9%2.7%2.1%1.8%1.8%0.08%0.05%
Dec 202581.3%6%4.9%2.7%2.1%1.5%1.5%0.08%0.05%
Jan 202680.1%5.9%4.8%3.2%2.5%1.4%1.8%0.09%0.06%
Feb 202682.1%4.9%4.9%2.7%2.2%1.5%1.5%0.1%0.05%
Mar 202679%5.8%5.8%3.2%2.5%1.7%1.7%0.1%0.06%
Apr 202679.7%7.1%4.8%3.2%2.1%1.4%1.4%0.1%0.07%
May 202681.2%6%4.9%2.7%1.8%1.8%1.5%0.11%0.07%
Jun 202682.5%6.1%4.1%2.7%1.8%1.5%1.2%0.11%0.06%
Jul 202681.7%7.3%3.3%2.7%1.8%1.8%1.2%0.12%0.06%
Aug 202681.4%7.3%3.3%2.7%2.2%1.8%1.2%0.12%0.06%
Sep 202681.5%7.3%4%2.2%1.8%1.8%1.2%0.13%0.05%

How has the Nature Made and Nature's Way comparison changed over the last 12 months?

3 findings
  • Nature Made was ahead of Nature's Way in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nature Made’s share of searches among vitamin brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 59.4K to 50.4K.
  • Across the 12 months ending September 2026, Nature's Way’s share of searches among vitamin brands worldwide moved from 0.09% to 0.13%, and its estimated monthly branded searches moved from 2.6K to 3.5K.

How did search popularity change for vitamin brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Nature's Way worldwide rose 34.6% over 12 measured months, from 2.6K to 3.5K in September 2026.

  2. Estimated monthly branded searches for Nature Made worldwide fell 15.2% over 12 measured months, from 59.4K to 50.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Nature Made’s and Nature's Way’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nature Made

2 branded search terms

  • nature made
  • naturemade

Nature's Way

2 branded search terms

  • natures way vitamins
  • naturesway

How the Brand Demand Index is measured

Other head-to-heads among vitamin brands

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