BiOptimizers vs Nature Made:Which is searched more?
In September 2026, Nature Made had more branded searches than BiOptimizers among magnesium supplement brands worldwide. Nature Made had about 22,200 branded searches, while BiOptimizers had 11,000. Nature Made made up 20.4% of all magnesium supplement brand searches we track, and BiOptimizers accounted for 10.1%. These are worldwide searches for English-language branded terms.
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Is BiOptimizers or Nature Made more popular in search?
Compare the brands people buy magnesium supplements from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nature Made, BiOptimizers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Natural Calm | Nature Made | BiOptimizers | Thorne | Now Foods | Pure Encapsulations | Nature's Bounty | Doctor’s Best | Life Extension | Moon Juice | Ancient Minerals | Jigsaw Health |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 13.1% | 12.7% | 7.2% | 5.9% | 3.9% | 5.9% | 4.8% | 3.2% | 2.1% | 2.1% | 0.52% |
| Nov 2025 | 36.2% | 12.2% | 13.6% | 8.1% | 6.7% | 4.4% | 5.4% | 5.4% | 2.9% | 2.4% | 1.9% | 0.59% |
| Dec 2025 | 38.5% | 12.9% | 11.8% | 7.1% | 5.8% | 4.7% | 5.8% | 5.8% | 3.1% | 2% | 2% | 0.63% |
| Jan 2026 | 37.5% | 15.1% | 11.3% | 6.8% | 5.6% | 5.5% | 5.5% | 5.5% | 3% | 2% | 1.6% | 0.49% |
| Feb 2026 | 39.3% | 16.1% | 9.8% | 7.2% | 6% | 4.8% | 4.8% | 4.8% | 3.2% | 1.7% | 1.7% | 0.43% |
| Mar 2026 | 35.6% | 17.9% | 10.9% | 8% | 5.7% | 4.4% | 5.3% | 5.3% | 2.9% | 1.9% | 1.5% | 0.48% |
| Apr 2026 | 35.2% | 18% | 10.9% | 9.8% | 5.7% | 4.4% | 4.4% | 5.4% | 2.9% | 1.3% | 1.5% | 0.48% |
| May 2026 | 32.7% | 20.1% | 10% | 9% | 6.4% | 4.9% | 4.9% | 4.9% | 3.3% | 1.7% | 1.7% | 0.44% |
| Jun 2026 | 33.2% | 20.7% | 10.3% | 9.2% | 6.3% | 5% | 5% | 4.1% | 2.7% | 1.5% | 1.5% | 0.45% |
| Jul 2026 | 32.8% | 20.2% | 10% | 9% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Aug 2026 | 32.5% | 20.3% | 10.1% | 9.1% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Sep 2026 | 33% | 20.4% | 10.1% | 9.1% | 6.1% | 6.1% | 5% | 4% | 2.7% | 1.7% | 1.5% | 0.44% |
How has the BiOptimizers and Nature Made comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: BiOptimizers took it in November 2025, Nature Made took it in December 2025.
- Across the 12 months ending September 2026, BiOptimizers’ share of searches among magnesium supplement brands worldwide moved from 12.7% to 10.1%, and its estimated monthly branded searches moved from 14.3K to 11K.
- Across the 12 months ending September 2026, Nature Made’s share of searches among magnesium supplement brands worldwide moved from 13.1% to 20.4%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for magnesium supplement brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Nature Made worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.
Estimated monthly branded searches for BiOptimizers worldwide fell 23.1% over 12 measured months, from 14.3K to 11K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BiOptimizers’ and Nature Made’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BiOptimizers
2 branded search terms
- bioptimizers magnesium
- magnesium breakthrough
Nature Made
1 branded search term
- nature made magnesium
Other head-to-heads among magnesium supplement brands
Natural Calm vs Nature Made: compare search popularity- Natural Calm vs BiOptimizers: compare search popularity
Natural Calm vs Thorne: compare search popularity
Natural Calm vs Now Foods: compare search popularity- Nature Made vs Thorne: compare search popularity
- Nature Made vs Now Foods: compare search popularity
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