Garden of Life vs Nature Made:Which is searched more?
In September 2026, Nature Made had more branded searches than Garden of Life among multivitamin brands worldwide. Nature Made was estimated to have 50.4K branded searches compared to Garden of Life’s 33.1K, and held a 2.2% Share of Search versus Garden of Life’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garden of Life or Nature Made?
Compare the multivitamin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nature Made, Garden of Life. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrum | Nature Made | Garden of Life | Thorne |
|---|---|---|---|---|
| Oct 2025 | 94.5% | 2.5% | 2.1% | 0.94% |
| Nov 2025 | 94.8% | 2.4% | 2.1% | 0.63% |
| Dec 2025 | 94.9% | 2.4% | 1.7% | 0.94% |
| Jan 2026 | 94% | 3% | 2.1% | 0.93% |
| Feb 2026 | 95.1% | 2.5% | 1.7% | 0.63% |
| Mar 2026 | 94.2% | 3% | 2.1% | 0.76% |
| Apr 2026 | 95% | 2.5% | 1.7% | 0.77% |
| May 2026 | 95.1% | 2.1% | 1.7% | 1.2% |
| Jun 2026 | 95.7% | 2.1% | 1.4% | 0.77% |
| Jul 2026 | 95.5% | 2.1% | 1.4% | 0.95% |
| Aug 2026 | 95.3% | 2.5% | 1.4% | 0.77% |
| Sep 2026 | 95.8% | 2.2% | 1.4% | 0.63% |
How has the Garden of Life and Nature Made comparison changed over the last 12 months?
3 findings
- Nature Made was ahead of Garden of Life in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garden of Life’s estimated Share of Search among multivitamin brands worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Nature Made’s estimated Share of Search among multivitamin brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 59.4K to 50.4K.
How did search popularity change for multivitamin brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Nature Made worldwide fell 15.2% over 12 measured months, from 59.4K to 50.4K in September 2026.
Other head-to-heads among multivitamin brands
How each brand is measured
Brandwave collects information about searches that people make online using Garden of Life’s and Nature Made’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garden of Life
1 branded search term
- garden of life
Nature Made
2 branded search terms
- nature made
- naturemade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.