Nature Made vs Nutricost:Which is searched more?
In September 2026, Nature Made had more branded searches than Nutricost among ashwagandha supplement brands worldwide. Nature Made had about 1,900 branded searches, while Nutricost had 1,300. Nature Made made up 5.6% of all ashwagandha supplement brand searches we track, and Nutricost accounted for 3.8%. These are worldwide searches for English-language branded terms.
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Is Nature Made or Nutricost more popular in search?
Compare the brands people buy ashwagandha supplements from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nature Made, Nutricost. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himalaya | Now Foods | Organic India | Nature Made | Nutricost | Nature’s Way | Gaia Herbs | Olly | Sports Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 8.3% | 8.3% | 6.8% | 4.6% | 3.7% | 2.1% | 2.1% | 0.91% |
| Nov 2025 | 62% | 8.1% | 8.1% | 6.7% | 6.7% | 3.6% | 2.5% | 1.3% | 0.89% |
| Dec 2025 | 59.4% | 7.9% | 9.5% | 7.9% | 5.3% | 4.3% | 2.9% | 1.6% | 1.3% |
| Jan 2026 | 61% | 8% | 8% | 8% | 5.2% | 3.6% | 3.6% | 1.6% | 1.1% |
| Feb 2026 | 56.7% | 9.1% | 9.1% | 9.1% | 5% | 4.1% | 4.1% | 1.8% | 1% |
| Mar 2026 | 51.9% | 10.3% | 8.3% | 10.3% | 5.4% | 3.7% | 6.9% | 1.7% | 1.4% |
| Apr 2026 | 59.7% | 9.7% | 7.8% | 6.5% | 5.1% | 3.5% | 5.1% | 1.3% | 1.3% |
| May 2026 | 58.1% | 11.6% | 9.3% | 6.1% | 5.1% | 4.2% | 2.8% | 1.3% | 1.5% |
| Jun 2026 | 61.9% | 8.1% | 8.1% | 10% | 4.5% | 2.8% | 1.6% | 1.3% | 1.6% |
| Jul 2026 | 60.9% | 8% | 9.9% | 9.9% | 4.4% | 2.7% | 1.3% | 1.3% | 1.6% |
| Aug 2026 | 62.6% | 8.2% | 10.1% | 6.8% | 3.7% | 3.7% | 2% | 1.7% | 1.4% |
| Sep 2026 | 65.6% | 8.6% | 8.6% | 5.6% | 3.8% | 3% | 1.7% | 1.7% | 1.4% |
How has the Nature Made and Nutricost comparison changed over the last 12 months?
3 findings
- Nature Made was ahead of Nutricost in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nature Made’s share of searches among ashwagandha supplement brands worldwide moved from 6.8% to 5.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Nutricost’s share of searches among ashwagandha supplement brands worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for ashwagandha supplement brands worldwide in September 2026?
2 changes
In September 2026, Nature Made lost share of searches among ashwagandha supplement brands worldwide, from 6.8% to 5.6%.
In September 2026, Nutricost rose from 6th to 5th among ashwagandha supplement brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nature Made’s and Nutricost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature Made
1 branded search term
- nature made ashwagandha
Nutricost
1 branded search term
- nutricost ashwagandha
Other head-to-heads among ashwagandha supplement brands
Himalaya vs Now Foods: compare search popularity
Himalaya vs Organic India: compare search popularity- Himalaya vs Nature Made: compare search popularity
- Himalaya vs Nutricost: compare search popularity
- Now Foods vs Organic India: compare search popularity
- Now Foods vs Nature Made: compare search popularity
Put your own brand in this comparison
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