How popular isNature Made in search?
In September 2026, there were an estimated 50.4K branded searches for Nature Made worldwide which is down 15.2% over the last 12 months. Nature Made holds 2.2% estimated Share of Search among multivitamin brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Centrum95.8%
Nature Made2.2%
Garden of Life1.4%Thorne0.63%
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Which multivitamin brands compete with Nature Made?
Share of Search by month for Centrum, Nature Made. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrum | Nature Made | Garden of Life | Thorne |
|---|---|---|---|---|
| Oct 2025 | 94.5% | 2.5% | 2.1% | 0.94% |
| Nov 2025 | 94.8% | 2.4% | 2.1% | 0.63% |
| Dec 2025 | 94.9% | 2.4% | 1.7% | 0.94% |
| Jan 2026 | 94% | 3% | 2.1% | 0.93% |
| Feb 2026 | 95.1% | 2.5% | 1.7% | 0.63% |
| Mar 2026 | 94.2% | 3% | 2.1% | 0.76% |
| Apr 2026 | 95% | 2.5% | 1.7% | 0.77% |
| May 2026 | 95.1% | 2.1% | 1.7% | 1.2% |
| Jun 2026 | 95.7% | 2.1% | 1.4% | 0.77% |
| Jul 2026 | 95.5% | 2.1% | 1.4% | 0.95% |
| Aug 2026 | 95.3% | 2.5% | 1.4% | 0.77% |
| Sep 2026 | 95.8% | 2.2% | 1.4% | 0.63% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.8% | 2.2M | 0% | +0.5 points | |
| 2, held 2nd | 2.2% | 50.4K | -15.2% | -0.4 points | |
| 3, held 3rd | 1.4% | 33.1K | 0% | 0 points | |
| 4, held 4th | 0.63% | 14.8K | -18.2% | -0.1 points |
1.
Centrum95.8%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
2.2%
Held 2nd. 50.4K estimated branded searches, -15.2% vs prior month. Share -0.4 points.
1.4%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
0.63%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Nature Made and its closest rivals
Every comparison with Nature Made
16 comparisons
- Nature Made vs Seven Seas
- Nature Made vs Solgar
- Blackmores vs Nature Made
- Centrum vs Nature Made
- Nature Made vs Nordic Naturals
- Nature Made vs Now Foods
- Nature Made vs ZzzQuil
- Nature Made vs Nature's Bounty
- Nature Made vs Swisse
- Garden of Life vs Nature Made
- Carlson vs Nature Made
- Nature Made vs Olly
- Nature Made vs Thorne
- Beam vs Nature Made
- Nature Made vs Wiley's Finest
- Nature Made vs Som Sleep
How has branded search demand for Nature Made changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nature Made worldwide fell from 59.4K to 50.4K.
- Across the 12 months ending September 2026, Nature Made’s estimated Share of Search among multivitamin brands worldwide held steady, from 2.5% to 2.2%.
How did search popularity change for multivitamin brands worldwide in September 2026?
4 changes
In September 2026, Centrum gained estimated Share of Search among multivitamin brands worldwide, from 95.3% to 95.8%.
Estimated monthly branded searches for Thorne worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Nature Made worldwide fell 15.2% over 12 measured months, from 59.4K to 50.4K in September 2026.
Where does Nature Made compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Multivitamin brands | 2nd of 4 | 2.2% | Shown above |
| Fish oil brands | 3rd of 7 | 10.6% | Show ranking |
| Sleep supplements | 3rd of 6 | 13.1% | Show ranking |
| Omega 3 supplements | 3rd of 5 | 19% | Show ranking |
| Calcium magnesium zinc brands | 2nd of 3 | 23.9% | Show ranking |
How is Nature Made measured?
Brandwave collects information about searches that people make online using Nature Made’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- nature made
- naturemade
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Is Nature Made your brand?
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