Brandwave

Multivitamin brands:Which are searched most?

In September 2026, Centrum was the most searched among multivitamin brands worldwide, with an estimated 2.2M branded searches and 95.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Centrum95.8%
  2. Nature Made2.2%
  3. Garden of Life1.4%
  4. Thorne0.63%

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Share of SearchLeaderboard

Compare the multivitamin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among multivitamin brands worldwide, by month

Share of Search by month for Centrum, Nature Made. The figures are in the table below the chart.

View monthly share of search table
MonthCentrumNature MadeGarden of LifeThorne
Oct 202594.5%2.5%2.1%0.94%
Nov 202594.8%2.4%2.1%0.63%
Dec 202594.9%2.4%1.7%0.94%
Jan 202694%3%2.1%0.93%
Feb 202695.1%2.5%1.7%0.63%
Mar 202694.2%3%2.1%0.76%
Apr 202695%2.5%1.7%0.77%
May 202695.1%2.1%1.7%1.2%
Jun 202695.7%2.1%1.4%0.77%
Jul 202695.5%2.1%1.4%0.95%
Aug 202695.3%2.5%1.4%0.77%
Sep 202695.8%2.2%1.4%0.63%

This month’s ranking, September 2026

  1. 1.Centrum

    95.8%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Nature Made

    2.2%

    Held 2nd. 50.4K estimated branded searches, -15.2% vs prior month. Share -0.4 points.

  3. 3.Garden of Life

    1.4%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Thorne

    0.63%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among multivitamin brands worldwide?

In September 2026, Centrum was the most searched among multivitamin brands worldwide, with an estimated 2.2M branded searches and 95.8% estimated Share of Search within this set. Nature Made is in 2nd place, 93.6 percentage points behind at 2.2% Share of Search.

Global multivitamin brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Centrum94.5% → 95.8%95.8%Sep 202694%Jan 20261st
Nature Made2.5% → 2.2%3%Mar 20262.1%May 20262nd
Garden of Life2.1% → 1.4%2.1%Nov 20251.4%Aug 20263rd
Thorne0.94% → 0.63%1.2%May 20260.63%Nov 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Centrum’s estimated Share of Search among multivitamin brands worldwide increased from 94.5% to 95.8%.
  • Across the 12 months ending September 2026, Garden of Life’s estimated Share of Search among multivitamin brands worldwide decreased from 2.1% to 1.4%.
  • Across the 12 months ending September 2026, Centrum’s estimated Share of Search among multivitamin brands worldwide peaked at 95.8% in September 2026 and was lowest at 94% in January 2026.
  • Across the 12 months ending September 2026, Nature Made and Thorne held steady: their estimated Share of Search among multivitamin brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for multivitamin brands worldwide in September 2026?

  1. In September 2026, Centrum gained estimated Share of Search among multivitamin brands worldwide, from 95.3% to 95.8%.

  2. Estimated monthly branded searches for Thorne worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  3. Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Nature Made worldwide fell 15.2% over 12 measured months, from 59.4K to 50.4K in September 2026.

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