Brandwave

How popular isCentrum in search?

In September 2026, there were an estimated 2.2M branded searches for Centrum worldwide which held steady over the last 12 months. Centrum holds 95.8% estimated Share of Search among multivitamin brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Centrum95.8%
  2. Nature Made2.2%
  3. Garden of Life1.4%
  4. Thorne0.63%
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Which multivitamin brands compete with Centrum?

Centrum against multivitamin brands worldwide, by month

Share of Search by month for Centrum, Nature Made. The figures are in the table below the chart.

View monthly share of search table
MonthCentrumNature MadeGarden of LifeThorne
Oct 202594.5%2.5%2.1%0.94%
Nov 202594.8%2.4%2.1%0.63%
Dec 202594.9%2.4%1.7%0.94%
Jan 202694%3%2.1%0.93%
Feb 202695.1%2.5%1.7%0.63%
Mar 202694.2%3%2.1%0.76%
Apr 202695%2.5%1.7%0.77%
May 202695.1%2.1%1.7%1.2%
Jun 202695.7%2.1%1.4%0.77%
Jul 202695.5%2.1%1.4%0.95%
Aug 202695.3%2.5%1.4%0.77%
Sep 202695.8%2.2%1.4%0.63%

  1. 1.Centrum

    95.8%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Nature Made

    2.2%

    Held 2nd. 50.4K estimated branded searches, -15.2% vs prior month. Share -0.4 points.

  3. 3.Garden of Life

    1.4%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Thorne

    0.63%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Centrum and its closest rivals

Every comparison with Centrum

How has branded search demand for Centrum changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Centrum worldwide held steady at 2.2M.
  • Across the 12 months ending September 2026, Centrum’s estimated Share of Search among multivitamin brands worldwide increased from 94.5% to 95.8%.
  • Across the 12 months ending September 2026, Centrum’s estimated Share of Search among multivitamin brands worldwide peaked at 95.8% in September 2026 and was lowest at 94% in January 2026.

How did search popularity change for multivitamin brands worldwide in September 2026?

  1. In September 2026, Centrum gained estimated Share of Search among multivitamin brands worldwide, from 95.3% to 95.8%.

  2. Estimated monthly branded searches for Thorne worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  3. Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Nature Made worldwide fell 15.2% over 12 measured months, from 59.4K to 50.4K in September 2026.

Where does Centrum compete?

Centrum is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vitamin brands1st of 586%Show ranking
Multivitamin brands1st of 495.8%Shown above

How is Centrum measured?

Brandwave collects information about searches that people make online using Centrum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • centrum

Do you work for Centrum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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