How popular isGarden of Life in search?
In September 2026, there were an estimated 33.1K branded searches for Garden of Life worldwide which is down 33.1% over the last 12 months. Garden of Life holds 1.4% estimated Share of Search among multivitamin brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Centrum95.8%
Nature Made2.2%
Garden of Life1.4%Thorne0.63%
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Which multivitamin brands compete with Garden of Life?
Share of Search by month for Centrum, Nature Made, Garden of Life. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrum | Nature Made | Garden of Life | Thorne |
|---|---|---|---|---|
| Oct 2025 | 94.5% | 2.5% | 2.1% | 0.94% |
| Nov 2025 | 94.8% | 2.4% | 2.1% | 0.63% |
| Dec 2025 | 94.9% | 2.4% | 1.7% | 0.94% |
| Jan 2026 | 94% | 3% | 2.1% | 0.93% |
| Feb 2026 | 95.1% | 2.5% | 1.7% | 0.63% |
| Mar 2026 | 94.2% | 3% | 2.1% | 0.76% |
| Apr 2026 | 95% | 2.5% | 1.7% | 0.77% |
| May 2026 | 95.1% | 2.1% | 1.7% | 1.2% |
| Jun 2026 | 95.7% | 2.1% | 1.4% | 0.77% |
| Jul 2026 | 95.5% | 2.1% | 1.4% | 0.95% |
| Aug 2026 | 95.3% | 2.5% | 1.4% | 0.77% |
| Sep 2026 | 95.8% | 2.2% | 1.4% | 0.63% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.8% | 2.2M | 0% | +0.5 points | |
| 2, held 2nd | 2.2% | 50.4K | -15.2% | -0.4 points | |
| 3, held 3rd | 1.4% | 33.1K | 0% | 0 points | |
| 4, held 4th | 0.63% | 14.8K | -18.2% | -0.1 points |
1.
Centrum95.8%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
2.2%
Held 2nd. 50.4K estimated branded searches, -15.2% vs prior month. Share -0.4 points.
1.4%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
0.63%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Garden of Life and its closest rivals
How has branded search demand for Garden of Life changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Garden of Life worldwide fell from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Garden of Life’s estimated Share of Search among multivitamin brands worldwide decreased from 2.1% to 1.4%.
How did search popularity change for multivitamin brands worldwide in September 2026?
4 changes
In September 2026, Centrum gained estimated Share of Search among multivitamin brands worldwide, from 95.3% to 95.8%.
Estimated monthly branded searches for Thorne worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Nature Made worldwide fell 15.2% over 12 measured months, from 59.4K to 50.4K in September 2026.
Where does Garden of Life compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Multivitamin brands | 3rd of 4 | 1.4% | Shown above |
| Probiotics | 4th of 6 | 4.6% | Show ranking |
How is Garden of Life measured?
Brandwave collects information about searches that people make online using Garden of Life’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- garden of life
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