Brandwave

FullWell vs Garden of Life:Which is more popular?

In September 2026, FullWell and Garden of Life were level in searches among prenatal vitamin brands worldwide, with an estimated 8.1K branded searches each, at 1.7% of the total each. When we asked ChatGPT and Google AI Overviews about prenatal vitamin brands, neither FullWell nor Garden of Life appeared in any of the five answers.

Among prenatal vitamin brands worldwide in September 2026

Who do people search for more?

FullWell and Garden of Life are searched for about as often as each other.

FullWell 8.1K searchesGarden of Life 8.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

FullWell in 0 of 5Garden of Life in 0 of 5

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Top prenatal vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither FullWell nor Garden of Life showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Made1st
  2. Thorne2nd
  3. Needed3rd
  4. Perelel4th
  5. Ritual5th
  6. One A Day6th
  7. New Chapter7th
  8. Elevit–
  9. +2 more
  10. FullWell–
  11. Garden of Life–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Made5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perelel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ritual2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Needed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One A Day1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Chapter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elevit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FullWell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garden of Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about prenatal vitamin brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is FullWell or Garden of Life more popular in search?

This chart shows how often people search Google for FullWell and Garden of Life by name. Each line represents a brand's share of searches for all 12 prenatal vitamin brands we track, month by month, from English-language searches worldwide.

FullWell and Garden of Life among prenatal vitamin brands worldwide, by month

Share of searches by month for FullWell, Garden of Life. The figures are in the table below the chart.

View monthly share of searches table
MonthElevitPregnacareNature MadePerelelRitualNeededThorneOne A DayCentrumFullWellGarden of LifeNew Chapter
Oct 202531%25.2%9.3%6.2%7.6%5.1%5.1%3.4%1.9%1.9%2.8%0.66%
Nov 202528%23%10.3%8.4%8.4%5.6%5.6%3.8%1.7%2.1%2.5%0.61%
Dec 202526.8%22.1%14.8%8.1%8.1%4.4%5.4%3.6%1.6%1.6%3%0.59%
Jan 202627%22%14.8%6.6%8.1%5.4%5.4%3.6%2%1.6%3%0.58%
Feb 202631%20.8%11.4%7.6%9.3%5.1%5.1%3.4%1.9%1.5%2.3%0.67%
Mar 202628.5%23.2%12.8%7%8.5%5.7%4.7%3.1%1.7%1.7%2.6%0.61%
Apr 202625.9%21.1%21.1%6.3%7.8%5.2%4.3%2.8%1.6%1.6%1.9%0.56%
May 202627.9%22.7%15.3%6.8%8.4%5.6%4.6%3.1%1.7%1.7%1.7%0.6%
Jun 202626.7%21.8%17.9%6.5%8%5.4%5.4%2.9%1.3%2%1.6%0.57%
Jul 202626%21.2%17.4%7.8%7.8%5.2%5.2%3.5%1.6%1.9%1.9%0.56%
Aug 202628.5%23.2%10.4%8.5%8.5%5.7%4.7%3.8%1.7%2.1%2.1%0.61%
Sep 202628.2%23%10.4%8.5%8.5%6.9%4.6%3.8%2.1%1.7%1.7%0.61%

How has the FullWell and Garden of Life comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: FullWell took it in June 2026.
  • Across the 12 months ending September 2026, FullWell’s share of searches among prenatal vitamin brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Garden of Life’s share of searches among prenatal vitamin brands worldwide moved from 2.8% to 1.7%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

How did search popularity change for prenatal vitamin brands worldwide in September 2026?

2 changes
  1. In September 2026, FullWell fell from 9th to 10th among prenatal vitamin brands worldwide.

  2. In September 2026, Garden of Life fell from 10th to 11th among prenatal vitamin brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FullWell’s and Garden of Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FullWell

1 branded search term

  • fullwell prenatal

Garden of Life

1 branded search term

  • garden of life prenatal

How the Brand Demand Index is measured

Other head-to-heads among prenatal vitamin brands

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