How popular isNature Made in search?
In September 2026, there were an estimated 50.4K branded searches for Nature Made worldwide which is down 15.2% over the last 12 months. Nature Made holds 10.6% estimated Share of Search among fish oil brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Blackmores42.2%
Nordic Naturals19%
Nature Made10.6%
Nature's Bounty10.5%
Swisse10.4%Carlson7%
Thorne0.27%
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Which fish oil brands compete with Nature Made?
Share of Search by month for Blackmores, Nordic Naturals, Nature Made, Nature's Bounty, Swisse, Carlson. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Nordic Naturals | Nature Made | Nature's Bounty | Swisse | Carlson | Thorne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 18.8% | 12.3% | 15.5% | 10.3% | 8.4% | 0.33% |
| Nov 2025 | 35.5% | 19.5% | 12.4% | 13.1% | 10.6% | 8.7% | 0.28% |
| Dec 2025 | 36.2% | 19.8% | 12.6% | 13.3% | 8.9% | 8.9% | 0.28% |
| Jan 2026 | 33.3% | 22.2% | 14.2% | 15% | 8.2% | 6.7% | 0.32% |
| Feb 2026 | 32.1% | 21.5% | 14.1% | 14.5% | 9.6% | 7.9% | 0.31% |
| Mar 2026 | 32.5% | 21.7% | 13.9% | 12% | 9.8% | 9.8% | 0.32% |
| Apr 2026 | 39.1% | 21.4% | 11.6% | 11.9% | 7.9% | 7.9% | 0.37% |
| May 2026 | 36.7% | 20.1% | 10.8% | 13.6% | 11% | 7.4% | 0.42% |
| Jun 2026 | 38.4% | 21.1% | 11.3% | 11.7% | 9.4% | 7.7% | 0.37% |
| Jul 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 6.9% | 0.34% |
| Aug 2026 | 41.4% | 18.6% | 12.2% | 10.3% | 10.2% | 6.8% | 0.33% |
| Sep 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 7% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 201K | 0% | +0.8 points | |
| 2, held 2nd | 19% | 90.5K | 0% | +0.4 points | |
| 3, held 3rd | 10.6% | 50.4K | -15.2% | -1.7 points | |
| 4, held 4th | 10.5% | 50.2K | 0% | +0.2 points | |
| 5, held 5th | 10.4% | 49.5K | 0% | +0.2 points | |
| 6, held 6th | 7% | 33.1K | 0% | +0.1 points | |
| 7, held 7th | 0.27% | 1.3K | -18.8% | -0.1 points |
42.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.
19%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
10.6%
Held 3rd. 50.4K estimated branded searches, -15.2% vs prior month. Share -1.7 points.
10.5%
Held 4th. 50.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Swisse10.4%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
7%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
0.27%
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between Nature Made and its closest rivals
Every comparison with Nature Made
16 comparisons
- Nature Made vs Seven Seas
- Nature Made vs Solgar
- Blackmores vs Nature Made
- Centrum vs Nature Made
- Nature Made vs Nordic Naturals
- Nature Made vs Now Foods
- Nature Made vs ZzzQuil
- Nature Made vs Nature's Bounty
- Nature Made vs Swisse
- Garden of Life vs Nature Made
- Carlson vs Nature Made
- Nature Made vs Olly
- Nature Made vs Thorne
- Beam vs Nature Made
- Nature Made vs Wiley's Finest
- Nature Made vs Som Sleep
How has branded search demand for Nature Made changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nature Made worldwide fell from 59.4K to 50.4K.
- Across the 12 months ending September 2026, Nature Made’s estimated Share of Search among fish oil brands worldwide decreased from 12.3% to 10.6%.
- Across the 12 months ending September 2026, Nature Made’s estimated Share of Search among fish oil brands worldwide peaked at 14.2% in January 2026 and was lowest at 10.6% in July 2026.
- Across the 12 months ending September 2026, Nature Made rose from 4th to 3rd among fish oil brands worldwide.
How did search popularity change for fish oil brands worldwide in September 2026?
5 changes
In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 41.4% to 42.2%.
In September 2026, Nature Made lost estimated Share of Search among fish oil brands worldwide, from 12.2% to 10.6%.
Estimated monthly branded searches for Nature's Bounty worldwide fell 32.6% over 12 measured months, from 74.5K to 50.2K in September 2026.
Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Carlson worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Nature Made compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Multivitamin brands | 2nd of 4 | 2.2% | Show ranking |
| Fish oil brands | 3rd of 7 | 10.6% | Shown above |
| Sleep supplements | 3rd of 6 | 13.1% | Show ranking |
| Omega 3 supplements | 3rd of 5 | 19% | Show ranking |
| Calcium magnesium zinc brands | 2nd of 3 | 23.9% | Show ranking |
How is Nature Made measured?
Brandwave collects information about searches that people make online using Nature Made’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- nature made
- naturemade
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Is Nature Made your brand?
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