How popular isNordic Naturals in search?
In September 2026, there were an estimated 90.5K branded searches for Nordic Naturals worldwide which held steady over the last 12 months. Nordic Naturals holds 19% estimated Share of Search among fish oil brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Blackmores42.2%
Nordic Naturals19%
Nature Made10.6%
Nature's Bounty10.5%
Swisse10.4%Carlson7%
Thorne0.27%
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Which fish oil brands compete with Nordic Naturals?
Share of Search by month for Blackmores, Nordic Naturals, Nature Made, Nature's Bounty, Swisse, Carlson. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Nordic Naturals | Nature Made | Nature's Bounty | Swisse | Carlson | Thorne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 18.8% | 12.3% | 15.5% | 10.3% | 8.4% | 0.33% |
| Nov 2025 | 35.5% | 19.5% | 12.4% | 13.1% | 10.6% | 8.7% | 0.28% |
| Dec 2025 | 36.2% | 19.8% | 12.6% | 13.3% | 8.9% | 8.9% | 0.28% |
| Jan 2026 | 33.3% | 22.2% | 14.2% | 15% | 8.2% | 6.7% | 0.32% |
| Feb 2026 | 32.1% | 21.5% | 14.1% | 14.5% | 9.6% | 7.9% | 0.31% |
| Mar 2026 | 32.5% | 21.7% | 13.9% | 12% | 9.8% | 9.8% | 0.32% |
| Apr 2026 | 39.1% | 21.4% | 11.6% | 11.9% | 7.9% | 7.9% | 0.37% |
| May 2026 | 36.7% | 20.1% | 10.8% | 13.6% | 11% | 7.4% | 0.42% |
| Jun 2026 | 38.4% | 21.1% | 11.3% | 11.7% | 9.4% | 7.7% | 0.37% |
| Jul 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 6.9% | 0.34% |
| Aug 2026 | 41.4% | 18.6% | 12.2% | 10.3% | 10.2% | 6.8% | 0.33% |
| Sep 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 7% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 201K | 0% | +0.8 points | |
| 2, held 2nd | 19% | 90.5K | 0% | +0.4 points | |
| 3, held 3rd | 10.6% | 50.4K | -15.2% | -1.7 points | |
| 4, held 4th | 10.5% | 50.2K | 0% | +0.2 points | |
| 5, held 5th | 10.4% | 49.5K | 0% | +0.2 points | |
| 6, held 6th | 7% | 33.1K | 0% | +0.1 points | |
| 7, held 7th | 0.27% | 1.3K | -18.8% | -0.1 points |
42.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.
19%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
10.6%
Held 3rd. 50.4K estimated branded searches, -15.2% vs prior month. Share -1.7 points.
10.5%
Held 4th. 50.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Swisse10.4%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
7%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
0.27%
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between Nordic Naturals and its closest rivals
- Nordic Naturals vs Blackmores: compare search popularity
- Nordic Naturals vs Nature Made: compare search popularity
- Nordic Naturals vs Nature's Bounty: compare search popularity
- Nordic Naturals vs Swisse: compare search popularity
- Compare Nordic Naturals with any brand
Every comparison with Nordic Naturals
9 comparisons
How has branded search demand for Nordic Naturals changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nordic Naturals worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Nordic Naturals’ estimated Share of Search among fish oil brands worldwide peaked at 22.2% in January 2026 and was lowest at 18.6% in August 2026.
How did search popularity change for fish oil brands worldwide in September 2026?
5 changes
In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 41.4% to 42.2%.
In September 2026, Nature Made lost estimated Share of Search among fish oil brands worldwide, from 12.2% to 10.6%.
Estimated monthly branded searches for Nature's Bounty worldwide fell 32.6% over 12 measured months, from 74.5K to 50.2K in September 2026.
Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Carlson worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Nordic Naturals compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fish oil brands | 2nd of 7 | 19% | Shown above |
| Cod liver oil brands | 2nd of 4 | 21.8% | Show ranking |
| Omega 3 supplements | 1st of 5 | 34% | Show ranking |
How is Nordic Naturals measured?
Brandwave collects information about searches that people make online using Nordic Naturals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nordic naturals
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