Nordic Naturals vs VetIQ:Which is more popular?
In September 2026, Nordic Naturals had more branded searches than VetIQ among pet supplement brands worldwide. Nordic Naturals had about 90,500 branded searches, while VetIQ had 1,900. Nordic Naturals made up 39.6% of all pet supplement brand searches we track, and VetIQ accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about pet supplement brands, Nordic Naturals appeared in two of the five answers and VetIQ in none.
Who do people search for more?
Nordic Naturals, about 48 searches for every 1 for VetIQ
Who does AI mention more?
Nordic Naturals, mentioned in 2 of 5 answers, VetIQ in 0
Who does AI recommend more?
Nordic Naturals, the only one of the two named
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Top pet supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nordic Naturals was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VetIQ did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nutramax4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Purina Pro Plan Veterinary Supplements3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zesty Paws3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VetriScience3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nordic Naturals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PetHonesty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NaturVet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VetIQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet supplement brands
5 answers
Asked ChatGPT
“Which pet supplement brand should I buy?”
Asked ChatGPT
“What are the best pet supplement brands?”
Asked ChatGPT
“What's the best pet supplement brand for supporting pet health?”
Searched Google, AI Overview
“dog joint supplement”
Searched Google, AI Overview
“pet health supplements”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nordic Naturals or VetIQ more popular in search?
This chart shows how often people search Google for Nordic Naturals and VetIQ by name. Each line represents a brand's share of searches for all eight pet supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nordic Naturals, VetIQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nordic Naturals | Purina Pro Plan Veterinary Supplements | Zesty Paws | PetHonesty | VetriScience | NaturVet | Nutramax | VetIQ |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 37.5% | 11.9% | 3.6% | 2.9% | 1.9% | 1.1% | 1.3% |
| Nov 2025 | 42.7% | 33.5% | 12.8% | 3.8% | 3.1% | 2.1% | 0.9% | 1.1% |
| Dec 2025 | 43.1% | 34.9% | 10.6% | 3.9% | 3.1% | 2.6% | 0.91% | 0.91% |
| Jan 2026 | 43.8% | 34.7% | 10.8% | 3.2% | 3.2% | 2.2% | 1.2% | 0.96% |
| Feb 2026 | 44% | 34.5% | 10.8% | 3.2% | 3.2% | 2.1% | 1.2% | 0.92% |
| Mar 2026 | 44.3% | 34% | 10.9% | 3.3% | 3.3% | 2.2% | 1.2% | 0.97% |
| Apr 2026 | 44.4% | 34.1% | 10.9% | 3.3% | 3.3% | 2.2% | 0.97% | 0.97% |
| May 2026 | 41.9% | 34% | 12.6% | 3.1% | 3.8% | 2.5% | 1.1% | 1.1% |
| Jun 2026 | 41.8% | 34% | 12.5% | 3% | 3.7% | 2.5% | 1.3% | 1.1% |
| Jul 2026 | 39.4% | 37.8% | 11.8% | 2.9% | 3.5% | 2.3% | 1.3% | 1% |
| Aug 2026 | 39.1% | 38.6% | 11.7% | 2.9% | 3.5% | 1.9% | 1.3% | 1% |
| Sep 2026 | 39.6% | 39% | 11.9% | 2.9% | 2.9% | 1.9% | 1% | 0.83% |
How has the Nordic Naturals and VetIQ comparison changed over the last 12 months?
3 findings
- Nordic Naturals was ahead of VetIQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nordic Naturals’ share of searches among pet supplement brands worldwide moved from 39.8% to 39.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, VetIQ’s share of searches among pet supplement brands worldwide moved from 1.3% to 0.83%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for pet supplement brands worldwide in September 2026?
1 change
Estimated monthly branded searches for VetIQ worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nordic Naturals’ and VetIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nordic Naturals
1 branded search term
- nordic naturals
VetIQ
1 branded search term
- vet iq
Other head-to-heads among pet supplement brands
- Nordic Naturals vs Purina Pro Plan Veterinary Supplements: compare popularity
- Nordic Naturals vs Zesty Paws: compare popularity
- Nordic Naturals vs PetHonesty: compare popularity
- Nordic Naturals vs VetriScience: compare popularity
- Purina Pro Plan Veterinary Supplements vs Zesty Paws: compare popularity
- Purina Pro Plan Veterinary Supplements vs PetHonesty: compare popularity
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