Brandwave

Pet supplement brands:Which brands are most popular in search?

In August 2026, Zesty Paws was the most searched among pet supplement brands worldwide, with an estimated 27.1K branded searches and 52.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zesty Paws52.6%
  2. VetriScience15.7%
  3. PetHonesty12.8%
  4. NaturVet8.5%
  5. Nutramax5.6%
  6. VetIQ4.7%

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Share of SearchLeaderboard

Compare the pet supplement brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet supplement brands worldwide, by month

Share of Search by month for Zesty Paws, VetriScience, PetHonesty, NaturVet, Nutramax, VetIQ. The figures are in the table below the chart.

View monthly share of search table
MonthZesty PawsVetriSciencePetHonestyNaturVetNutramaxVetIQ
Oct 202552.6%12.8%15.7%8.5%4.7%5.6%
Nov 202553.7%13.1%16%8.7%3.8%4.8%
Dec 202548.2%14.3%17.6%11.7%4.1%4.1%
Jan 202650.2%15%15%10%5.4%4.4%
Feb 202650.3%15%15%10%5.4%4.3%
Mar 202650.2%15%15%10%5.4%4.4%
Apr 202650.7%15.1%15.1%10.1%4.5%4.5%
May 202652.1%15.6%12.7%10.4%4.6%4.6%
Jun 202651.6%15.4%12.6%10.3%5.5%4.6%
Jul 202651.6%15.4%12.6%10.3%5.5%4.6%
Aug 202652.6%15.7%12.8%8.5%5.6%4.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Zesty Paws

    52.6%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.VetriScience

    15.7%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.PetHonesty

    12.8%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.NaturVet

    8.5%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.7 points.

  5. 5.Nutramax

    5.6%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.VetIQ

    4.7%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among pet supplement brands worldwide?

In August 2026, Zesty Paws was the most searched among pet supplement brands worldwide, with an estimated 27.1K branded searches and 52.6% estimated Share of Search within this set. VetriScience is in 2nd place, 36.9 percentage points behind at 15.7% Share of Search.

Global pet supplement brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zesty Paws52.6%53.7%Nov 202548.2%Dec 20251st
VetriScience12.8% → 15.7%15.7%Aug 202612.8%Oct 20253rd → 2nd
PetHonesty15.7% → 12.8%17.6%Dec 202512.6%Jun 20262nd → 3rd
NaturVet8.5%11.7%Dec 20258.5%Oct 20254th
Nutramax4.7% → 5.6%5.6%Aug 20263.8%Nov 20256th → 5th
VetIQ5.6% → 4.7%5.6%Oct 20254.1%Dec 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, VetriScience’s estimated Share of Search among pet supplement brands worldwide increased from 12.8% to 15.7%.
  • Across the 11 months ending August 2026, PetHonesty’s estimated Share of Search among pet supplement brands worldwide decreased from 15.7% to 12.8%.
  • Across the 11 months ending August 2026, Nutramax’s estimated Share of Search among pet supplement brands worldwide increased from 4.7% to 5.6%.
  • Across the 11 months ending August 2026, VetIQ’s estimated Share of Search among pet supplement brands worldwide decreased from 5.6% to 4.7%.
  • Across the 11 months ending August 2026, Zesty Paws’ estimated Share of Search among pet supplement brands worldwide peaked at 53.7% in November 2025 and was lowest at 48.2% in December 2025.
  • Across the 11 months ending August 2026, PetHonesty’s estimated Share of Search among pet supplement brands worldwide peaked at 17.6% in December 2025 and was lowest at 12.6% in June 2026.
  • Across the 11 months ending August 2026, NaturVet’s estimated Share of Search among pet supplement brands worldwide peaked at 11.7% in December 2025 and was lowest at 8.5% in October 2025.
  • Across the 11 months ending August 2026, Nutramax’s estimated Share of Search among pet supplement brands worldwide peaked at 5.6% in August 2026 and was lowest at 3.8% in November 2025.
  • Across the 11 months ending August 2026, VetIQ’s estimated Share of Search among pet supplement brands worldwide peaked at 5.6% in October 2025 and was lowest at 4.1% in December 2025.
  • Across the 11 months ending August 2026, VetriScience rose from 3rd to 2nd among pet supplement brands worldwide.
  • Across the 11 months ending August 2026, PetHonesty fell from 2nd to 3rd among pet supplement brands worldwide.
  • Across the 11 months ending August 2026, Nutramax rose from 6th to 5th among pet supplement brands worldwide.
  • Across the 11 months ending August 2026, VetIQ fell from 5th to 6th among pet supplement brands worldwide.
  • Across the 11 months ending August 2026, Zesty Paws and NaturVet held steady: their estimated Share of Search among pet supplement brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pet supplement brands worldwide in August 2026?

  1. In August 2026, Zesty Paws gained estimated Share of Search among pet supplement brands worldwide, from 51.6% to 52.6%.

  2. In August 2026, NaturVet lost estimated Share of Search among pet supplement brands worldwide, from 10.3% to 8.5%.

  3. Estimated monthly branded searches for VetriScience worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Nutramax worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for PetHonesty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  6. Estimated monthly branded searches for VetIQ worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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