PetHonesty vs Zesty Paws:Which is more popular by branded search?
In August 2026, Zesty Paws had more branded searches than PetHonesty among pet supplement brands worldwide. Zesty Paws was estimated to have 27.1K branded searches compared to PetHonesty’s 6.6K, and held a 52.6% Share of Search versus PetHonesty’s 12.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PetHonesty or Zesty Paws?
Compare the pet supplement brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zesty Paws, PetHonesty. The figures are in the table below the chart.
View monthly share of search table
| Month | Zesty Paws | VetriScience | PetHonesty | NaturVet | Nutramax | VetIQ |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 12.8% | 15.7% | 8.5% | 4.7% | 5.6% |
| Nov 2025 | 53.7% | 13.1% | 16% | 8.7% | 3.8% | 4.8% |
| Dec 2025 | 48.2% | 14.3% | 17.6% | 11.7% | 4.1% | 4.1% |
| Jan 2026 | 50.2% | 15% | 15% | 10% | 5.4% | 4.4% |
| Feb 2026 | 50.3% | 15% | 15% | 10% | 5.4% | 4.3% |
| Mar 2026 | 50.2% | 15% | 15% | 10% | 5.4% | 4.4% |
| Apr 2026 | 50.7% | 15.1% | 15.1% | 10.1% | 4.5% | 4.5% |
| May 2026 | 52.1% | 15.6% | 12.7% | 10.4% | 4.6% | 4.6% |
| Jun 2026 | 51.6% | 15.4% | 12.6% | 10.3% | 5.5% | 4.6% |
| Jul 2026 | 51.6% | 15.4% | 12.6% | 10.3% | 5.5% | 4.6% |
| Aug 2026 | 52.6% | 15.7% | 12.8% | 8.5% | 5.6% | 4.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the PetHonesty and Zesty Paws comparison changed over the last 12 months?
3 findings
- Zesty Paws was ahead of PetHonesty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PetHonesty’s estimated Share of Search among pet supplement brands worldwide moved from 15.7% to 12.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 11 months ending August 2026, Zesty Paws’ estimated Share of Search among pet supplement brands worldwide held steady at 52.6%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for pet supplement brands worldwide in August 2026?
2 changes
In August 2026, Zesty Paws gained estimated Share of Search among pet supplement brands worldwide, from 51.6% to 52.6%.
Estimated monthly branded searches for PetHonesty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PetHonesty’s and Zesty Paws’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PetHonesty
1 branded search term
- pet honesty
Zesty Paws
1 branded search term
- zesty paws
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.