Brandwave

How popular isNordic Naturals?

In September 2026, people searched for Nordic Naturals by name about 90,500 times worldwide, about the same as the previous year. These searches made up 39.6% of all global pet supplement brand searches, placing Nordic Naturals first out of eight brands. When we asked both ChatGPT and Google AI Overviews about pet supplement brands, Nordic Naturals appeared in two of the five answers and was the joint third most recommended of the eight.

Search and AI answers in September 2026

Nordic Naturals is the most searched of 8 competitors and the joint third most recommended in AI answers.

  1. Nordic NaturalsShare of searches 39.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Purina Pro Plan Veterinary SupplementsShare of searches 39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Zesty PawsShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. PetHonestyShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VetriScienceShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top pet supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nordic Naturals was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nordic Naturals is the joint third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nutramax1st
  2. Purina Pro Plan Veterinary Supplements2nd
  3. Nordic Naturals3rd
  4. Zesty Paws3rd
  5. VetriScience3rd
  6. PetHonesty–
  7. NaturVet–
  8. VetIQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nutramax4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Purina Pro Plan Veterinary Supplements3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zesty Paws3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VetriScience3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nordic Naturals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PetHonesty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NaturVet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VetIQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pet supplement brands compete with Nordic Naturals?

Nordic Naturals against pet supplement brands worldwide, by month

Share of searches by month for Nordic Naturals, Purina Pro Plan Veterinary Supplements, Zesty Paws, PetHonesty, VetriScience. The figures are in the table below the chart.

View monthly share of searches table
MonthNordic NaturalsPurina Pro Plan Veterinary SupplementsZesty PawsPetHonestyVetriScienceNaturVetNutramaxVetIQ
Oct 202539.8%37.5%11.9%3.6%2.9%1.9%1.1%1.3%
Nov 202542.7%33.5%12.8%3.8%3.1%2.1%0.9%1.1%
Dec 202543.1%34.9%10.6%3.9%3.1%2.6%0.91%0.91%
Jan 202643.8%34.7%10.8%3.2%3.2%2.2%1.2%0.96%
Feb 202644%34.5%10.8%3.2%3.2%2.1%1.2%0.92%
Mar 202644.3%34%10.9%3.3%3.3%2.2%1.2%0.97%
Apr 202644.4%34.1%10.9%3.3%3.3%2.2%0.97%0.97%
May 202641.9%34%12.6%3.1%3.8%2.5%1.1%1.1%
Jun 202641.8%34%12.5%3%3.7%2.5%1.3%1.1%
Jul 202639.4%37.8%11.8%2.9%3.5%2.3%1.3%1%
Aug 202639.1%38.6%11.7%2.9%3.5%1.9%1.3%1%
Sep 202639.6%39%11.9%2.9%2.9%1.9%1%0.83%

  1. 1.Nordic Naturals

    39.6%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Purina Pro Plan Veterinary Supplements

    39%

    Held 2nd. 89.2K estimated branded searches, -0.22% vs prior month. Share +0.4 points.

  3. 3.Zesty Paws

    11.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.PetHonesty

    2.9%

    Moved from 5th to 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.VetriScience

    2.9%

    Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  6. 6.NaturVet

    1.9%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Nutramax

    1%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

  8. 8.VetIQ

    0.83%

    Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

Compare popularity between Nordic Naturals and its closest rivals

Every comparison with Nordic Naturals

14 comparisons

How has branded search demand for Nordic Naturals changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nordic Naturals worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Nordic Naturals’ share of searches among pet supplement brands worldwide peaked at 44.4% in April 2026 and was lowest at 39.1% in August 2026.

How did search popularity change for pet supplement brands worldwide in September 2026?

4 changes

  1. In September 2026, VetriScience lost share of searches among pet supplement brands worldwide, from 3.5% to 2.9%.

  2. Purina Pro Plan Veterinary Supplements’ share of searches among pet supplement brands worldwide has gained ground for 3 months in a row, from 34% to 39% in September 2026.

  3. In September 2026, PetHonesty rose from 5th to 4th among pet supplement brands worldwide.

  4. Estimated monthly branded searches for VetIQ worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are Nordic Naturals’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nordic Naturals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nordic naturals

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How the Brand Demand Index is measured

Where does Nordic Naturals compete?

Nordic Naturals is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fish oil brands2nd of 620.4%Show ranking
Omega 3 supplements1st of 438.9%Show ranking
Pet supplement brands1st of 839.6%Shown above
Creator with pink hair and a pink jacket

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