Nordic Naturals vs Thorne:Which is searched more?
In September 2026, Thorne had more branded searches than Nordic Naturals among fish oil brands worldwide. Thorne was estimated to have 107K branded searches compared to Nordic Naturals’ 90.5K, and held an 18.3% Share of Search versus Nordic Naturals’ 15.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nordic Naturals or Thorne?
Compare the fish oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thorne, Nordic Naturals. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Thorne | Nordic Naturals | Nature Made | Nature's Bounty | Swisse | Carlson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 16.9% | 15.7% | 10.3% | 12.9% | 8.6% | 7% |
| Nov 2025 | 29.8% | 16.3% | 16.3% | 10.4% | 11% | 8.9% | 7.3% |
| Dec 2025 | 29% | 20% | 15.9% | 10.1% | 10.7% | 7.1% | 7.1% |
| Jan 2026 | 26.3% | 21.3% | 17.5% | 11.2% | 11.9% | 6.5% | 5.3% |
| Feb 2026 | 24.7% | 23.1% | 16.6% | 10.9% | 11.2% | 7.4% | 6.1% |
| Mar 2026 | 26% | 20.4% | 17.3% | 11.1% | 9.6% | 7.8% | 7.8% |
| Apr 2026 | 31.3% | 20.2% | 17.1% | 9.2% | 9.5% | 6.3% | 6.3% |
| May 2026 | 28.1% | 23.7% | 15.4% | 8.3% | 10.4% | 8.4% | 5.6% |
| Jun 2026 | 29.6% | 23.3% | 16.2% | 8.7% | 9% | 7.3% | 5.9% |
| Jul 2026 | 33% | 22% | 14.9% | 8.3% | 8.3% | 8.1% | 5.4% |
| Aug 2026 | 31.5% | 24.2% | 14.2% | 9.3% | 7.9% | 7.8% | 5.2% |
| Sep 2026 | 34.6% | 18.3% | 15.6% | 8.7% | 8.6% | 8.5% | 5.7% |
How has the Nordic Naturals and Thorne comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Nordic Naturals took it in November 2025, Thorne took it in December 2025.
- Across the 12 months ending September 2026, Nordic Naturals’ estimated Share of Search among fish oil brands worldwide moved from 15.7% to 15.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Thorne’s estimated Share of Search among fish oil brands worldwide moved from 16.9% to 18.3%, and its estimated monthly branded searches moved from 97.8K to 107K.
How did search popularity change for fish oil brands worldwide in September 2026?
2 changes
In September 2026, Nordic Naturals gained estimated Share of Search among fish oil brands worldwide, from 14.2% to 15.6%.
In September 2026, Thorne lost estimated Share of Search among fish oil brands worldwide, from 24.2% to 18.3%.
Other head-to-heads among fish oil brands
Blackmores vs Thorne: compare search popularity
- Blackmores vs Nordic Naturals: compare search popularity
Blackmores vs Nature Made: compare search popularity
Blackmores vs Nature's Bounty: compare search popularity- Thorne vs Nature Made: compare search popularity
- Thorne vs Nature's Bounty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Nordic Naturals’ and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nordic Naturals
1 branded search term
- nordic naturals
Thorne
3 branded search terms
- thorne fish oil
- thorne multivitamin
- thorne supplements
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