Brandwave

How popular isMomentous?

In September 2026, people searched for Momentous by name about 74,000 times worldwide, about the same as the previous year. These searches made up 3.7% of all global sports nutrition brand searches, placing Momentous fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about sports nutrition brands, Momentous appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Momentous is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. MyproteinShare of searches 60.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Optimum NutritionShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MusashiShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MomentousShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. GhostShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top sports nutrition brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Momentous was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Momentous is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optimum Nutrition1st
  2. Thorne2nd
  3. Momentous3rd
  4. Myprotein–
  5. Musashi–
  6. Ghost–
  7. Horleys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimum Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Momentous3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Musashi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports nutrition brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sports nutrition brands compete with Momentous?

Momentous against sports nutrition brands worldwide, by month

Share of searches by month for Myprotein, Optimum Nutrition, Musashi, Momentous, Ghost, Horleys. The figures are in the table below the chart.

View monthly share of searches table
MonthMyproteinOptimum NutritionMusashiMomentousGhostHorleysThorne
Oct 202556.4%20.8%13.9%4.2%1.9%2.8%0.09%
Nov 202570.7%14.2%9.5%2.3%1.3%1.9%0.05%
Dec 202561.4%15.1%15.1%3.7%2%2.5%0.08%
Jan 202665.3%16%10.7%3.9%1.8%2.2%0.07%
Feb 202661.7%18.6%12.4%3.1%2%2%0.07%
Mar 202657.3%17.3%17.3%3.5%2.3%2.3%0.08%
Apr 202660.7%18.3%12.2%3.7%2.5%2.5%0.09%
May 202662.1%18.7%10.2%3.8%2.5%2.5%0.1%
Jun 202656.6%20.8%13.9%3.4%2.3%2.8%0.09%
Jul 202654.1%24.3%13.3%3.3%2.2%2.7%0.09%
Aug 202652.5%23.6%12.9%3.9%3.9%3.2%0.08%
Sep 202660.4%18.2%12.2%3.7%3%2.5%0.06%

  1. 1.Myprotein

    60.4%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +8 points.

  2. 2.Optimum Nutrition

    18.2%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  3. 3.Musashi

    12.2%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Momentous

    3.7%

    Moved from 5th to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Ghost

    3%

    Moved from 4th to 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Horleys

    2.5%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Thorne

    0.06%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Momentous and its closest rivals

Every comparison with Momentous

7 comparisons

How has branded search demand for Momentous changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Momentous worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Momentous’ share of searches among sports nutrition brands worldwide decreased from 4.2% to 3.7%.
  • Across the 12 months ending September 2026, Momentous’ share of searches among sports nutrition brands worldwide peaked at 4.2% in October 2025 and was lowest at 2.3% in November 2025.

How did search popularity change for sports nutrition brands worldwide in September 2026?

6 changes

  1. In September 2026, Myprotein gained share of searches among sports nutrition brands worldwide, from 52.5% to 60.4%.

  2. In September 2026, Optimum Nutrition lost share of searches among sports nutrition brands worldwide, from 23.6% to 18.2%.

  3. In September 2026, Ghost lost share of searches among sports nutrition brands worldwide, from 3.9% to 3%.

  4. In September 2026, Musashi lost share of searches among sports nutrition brands worldwide, from 12.9% to 12.2%.

  5. In September 2026, Horleys lost share of searches among sports nutrition brands worldwide, from 3.2% to 2.5%.

  6. In September 2026, Momentous rose from 5th to 4th among sports nutrition brands worldwide.

How are Momentous’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Momentous’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • momentous

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How the Brand Demand Index is measured

Where does Momentous compete?

Momentous is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sports nutrition brands4th of 73.7%Shown above
Sports supplement brands4th of 63.9%Show ranking
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