Brandwave

How popular isMyprotein in search?

In September 2026, there were an estimated 1.2M branded searches for Myprotein worldwide which is up 22% over the last 12 months. Myprotein holds 62.8% estimated Share of Search among sports nutrition brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Myprotein62.8%
  2. Optimum Nutrition18.9%
  3. Musashi12.7%
  4. Ghost3.1%
  5. Horleys2.5%
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Which sports nutrition brands compete with Myprotein?

Myprotein against sports nutrition brands worldwide, by month

Share of Search by month for Myprotein, Optimum Nutrition, Musashi, Ghost, Horleys. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinOptimum NutritionMusashiGhostHorleys
Oct 202558.9%21.7%14.5%2%2.9%
Nov 202572.4%14.6%9.7%1.3%2%
Dec 202563.9%15.7%15.7%2.1%2.6%
Jan 202668.1%16.7%11.2%1.8%2.2%
Feb 202663.7%19.2%12.8%2.1%2.1%
Mar 202659.4%17.9%17.9%2.4%2.4%
Apr 202663.1%19%12.7%2.6%2.6%
May 202664.6%19.5%10.6%2.6%2.6%
Jun 202658.7%21.6%14.4%2.4%2.9%
Jul 202656%25.2%13.8%2.3%2.8%
Aug 202654.6%24.6%13.4%4%3.3%
Sep 202662.8%18.9%12.7%3.1%2.5%

  1. 1.Myprotein

    62.8%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +8.1 points.

  2. 2.Optimum Nutrition

    18.9%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -5.7 points.

  3. 3.Musashi

    12.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Ghost

    3.1%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Horleys

    2.5%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

Compare search popularity between Myprotein and its closest rivals

Every comparison with Myprotein

How has branded search demand for Myprotein changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Myprotein worldwide rose from 1M to 1.2M.
  • Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among sports nutrition brands worldwide increased from 58.9% to 62.8%.
  • Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among sports nutrition brands worldwide peaked at 72.4% in November 2025 and was lowest at 54.6% in August 2026.

How did search popularity change for sports nutrition brands worldwide in September 2026?

  1. In September 2026, Myprotein gained estimated Share of Search among sports nutrition brands worldwide, from 54.6% to 62.8%.

  2. In September 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands worldwide, from 24.6% to 18.9%.

  3. In September 2026, Ghost lost estimated Share of Search among sports nutrition brands worldwide, from 4% to 3.1%.

  4. In September 2026, Musashi lost estimated Share of Search among sports nutrition brands worldwide, from 13.4% to 12.7%.

  5. In September 2026, Horleys lost estimated Share of Search among sports nutrition brands worldwide, from 3.3% to 2.5%.

Where does Myprotein compete?

Myprotein is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Protein powder brands1st of 559.7%Show ranking
Whey protein brands1st of 359.9%Show ranking
Creatine supplements1st of 661.7%Show ranking
Sports nutrition brands1st of 562.8%Shown above
Pre workout supplements1st of 663%Show ranking
Sports supplement brands1st of 466.5%Show ranking

How is Myprotein measured?

Brandwave collects information about searches that people make online using Myprotein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • myprotein

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How the Brand Demand Index is measured

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