Brandwave

Musashi vs Myprotein:Which is more popular by branded search?

In August 2026, Myprotein had more branded searches than Musashi among sports supplement brands worldwide. Myprotein was estimated to have 1M branded searches compared to Musashi’s 246K, and held a 58.9% Share of Search versus Musashi’s 14.5%. These are worldwide searches for English-language branded terms.

Share of Search among sports supplement brands worldwide in August 2026Which is more popular in search, Musashi or Myprotein?
Musashi14.5%246K searches
vs
Myprotein58.9%1M searches

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Which is more popular in search, Musashi or Myprotein?

Compare the sports nutrition brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Musashi and Myprotein among sports supplement brands worldwide, by month

Share of Search by month for Myprotein, Musashi. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinOptimum NutritionMusashiBScBalance
Oct 202561.8%22.7%15.2%0.1%0.13%
Nov 202574.8%15%10.1%0.05%0.08%
Dec 202566.9%16.4%16.4%0.09%0.15%
Jan 202670.8%17.4%11.6%0.08%0.12%
Feb 202666.4%20%13.4%0.07%0.11%
Mar 202662.3%18.8%18.8%0.08%0.09%
Apr 202666.4%20%13.4%0.13%0.09%
May 202668%20.5%11.2%0.16%0.08%
Jun 202661.8%22.7%15.2%0.15%0.08%
Jul 202658.8%26.5%14.5%0.14%0.08%
Aug 202658.9%26.5%14.5%0.09%0.06%
Sep 2026—————

How has the Musashi and Myprotein comparison changed over the last 12 months?

  • Myprotein was ahead of Musashi in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports supplement brands worldwide moved from 15.2% to 14.5%, and its estimated monthly branded searches held steady at 246K.
  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports supplement brands worldwide moved from 61.8% to 58.9%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for sports supplement brands worldwide in August 2026?

Neither Musashi nor Myprotein moved beyond provider rounding among sports supplement brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Musashi’s and Myprotein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Musashi

1 branded search term

  • musashi

Myprotein

1 branded search term

  • myprotein

How the Brand Demand Index is measured

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