MuscleBlaze vs Myprotein:Which is searched more?
In August 2026, Myprotein had more branded searches than MuscleBlaze among protein powder brands worldwide. Myprotein was estimated to have 1M branded searches compared to MuscleBlaze’s 550K, and held a 49.9% Share of Search versus MuscleBlaze’s 27.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MuscleBlaze or Myprotein?
Compare the protein powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Myprotein, MuscleBlaze. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | MuscleBlaze |
|---|---|---|
| Oct 2025 | 57.4% | 21.1% |
| Nov 2025 | 71.2% | 14.3% |
| Dec 2025 | 61.8% | 22.7% |
| Jan 2026 | 66.9% | 16.4% |
| Feb 2026 | 62.2% | 18.8% |
| Mar 2026 | 59.7% | 22% |
| Apr 2026 | 59.7% | 22% |
| May 2026 | 59.7% | 22% |
| Jun 2026 | 54.8% | 24.7% |
| Jul 2026 | 52.5% | 23.6% |
| Aug 2026 | 49.9% | 27.4% |
| Sep 2026 | — | — |
How has the MuscleBlaze and Myprotein comparison changed over the last 12 months?
3 findings
- Myprotein was ahead of MuscleBlaze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MuscleBlaze’s estimated Share of Search among protein powder brands worldwide moved from 21.1% to 27.4%, and its estimated monthly branded searches moved from 368K to 550K.
- Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among protein powder brands worldwide moved from 57.4% to 49.9%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for protein powder brands worldwide in August 2026?
2 changes
In August 2026, MuscleBlaze gained estimated Share of Search among protein powder brands worldwide, from 23.6% to 27.4%.
In August 2026, Myprotein lost estimated Share of Search among protein powder brands worldwide, from 52.5% to 49.9%.
How each brand is measured
Brandwave collects information about searches that people make online using MuscleBlaze’s and Myprotein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MuscleBlaze
1 branded search term
- muscleblaze
Myprotein
1 branded search term
- myprotein
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.