How popular isOptimum Nutrition in search?
In September 2026, there were an estimated 368K branded searches for Optimum Nutrition worldwide which held steady over the last 12 months. Optimum Nutrition holds 18.1% estimated Share of Search among whey protein brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Myprotein59.9%
MuscleBlaze22.1%
Optimum Nutrition18.1%
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Which whey protein brands compete with Optimum Nutrition?
Share of Search by month for Myprotein, MuscleBlaze, Optimum Nutrition. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | MuscleBlaze | Optimum Nutrition |
|---|---|---|---|
| Oct 2025 | 57.6% | 21.2% | 21.2% |
| Nov 2025 | 71.3% | 14.3% | 14.3% |
| Dec 2025 | 62% | 22.8% | 15.2% |
| Jan 2026 | 67.1% | 16.5% | 16.5% |
| Feb 2026 | 62.4% | 18.8% | 18.8% |
| Mar 2026 | 59.9% | 22.1% | 18.1% |
| Apr 2026 | 59.9% | 22.1% | 18.1% |
| May 2026 | 59.9% | 22.1% | 18.1% |
| Jun 2026 | 55% | 24.8% | 20.2% |
| Jul 2026 | 52.6% | 23.7% | 23.7% |
| Aug 2026 | 50% | 27.5% | 22.5% |
| Sep 2026 | 59.9% | 22.1% | 18.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.9% | 1.2M | +22% | +9.9 points | |
| 2, held 2nd | 22.1% | 450K | -18.2% | -5.4 points | |
| 3, held 3rd | 18.1% | 368K | -18.2% | -4.4 points |
59.9%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +9.9 points.
22.1%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -5.4 points.
18.1%
Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -4.4 points.
Compare search popularity between Optimum Nutrition and its closest rivals
Every comparison with Optimum Nutrition
13 comparisons
- MuscleBlaze vs Optimum Nutrition
- Myprotein vs Optimum Nutrition
- Musashi vs Optimum Nutrition
- Optimum Nutrition vs Transparent Labs
- C4 vs Optimum Nutrition
- Optimum Nutrition vs Thorne
- Bulk Nutrients vs Optimum Nutrition
- Ghost vs Optimum Nutrition
- Nutricost vs Optimum Nutrition
- Horleys vs Optimum Nutrition
- Bare Performance vs Optimum Nutrition
- Nuzest vs Optimum Nutrition
- BSc vs Optimum Nutrition
How has branded search demand for Optimum Nutrition changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Optimum Nutrition worldwide held steady at 368K.
- Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among whey protein brands worldwide decreased from 21.2% to 18.1%.
- Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among whey protein brands worldwide peaked at 23.7% in July 2026 and was lowest at 14.3% in November 2025.
How did search popularity change for whey protein brands worldwide in September 2026?
3 changes
In September 2026, Myprotein gained estimated Share of Search among whey protein brands worldwide, from 50% to 59.9%.
In September 2026, MuscleBlaze lost estimated Share of Search among whey protein brands worldwide, from 27.5% to 22.1%.
In September 2026, Optimum Nutrition lost estimated Share of Search among whey protein brands worldwide, from 22.5% to 18.1%.
Where does Optimum Nutrition compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Protein powder brands | 3rd of 5 | 18% | Show ranking |
| Whey protein brands | 3rd of 3 | 18.1% | Shown above |
| Creatine supplements | 2nd of 6 | 18.6% | Show ranking |
| Sports nutrition brands | 2nd of 5 | 18.9% | Show ranking |
| Pre workout supplements | 2nd of 6 | 19% | Show ranking |
| Sports supplement brands | 2nd of 4 | 20% | Show ranking |
How is Optimum Nutrition measured?
Brandwave collects information about searches that people make online using Optimum Nutrition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- optimum nutrition
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