Brandwave

BSc vs Optimum Nutrition:Which is searched more?

In August 2026, Optimum Nutrition had more branded searches than BSc among protein powder brands worldwide. Optimum Nutrition was estimated to have 450K branded searches compared to BSc’s 1.6K, and held a 22.4% Share of Search versus BSc’s 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among protein powder brands worldwide in August 2026Which is more popular in search, BSc or Optimum Nutrition?
BSc0.08%1.6K searches
vs
Optimum Nutrition22.4%450K searches

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Which is more popular in search, BSc or Optimum Nutrition?

Compare the protein powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BSc and Optimum Nutrition among protein powder brands worldwide, by month

Share of Search by month for Optimum Nutrition, BSc. The figures are in the table below the chart.

View monthly share of search table
MonthOptimum NutritionBSc
Oct 202521.1%0.09%
Nov 202514.3%0.05%
Dec 202515.2%0.08%
Jan 202616.4%0.07%
Feb 202618.8%0.07%
Mar 202618%0.08%
Apr 202618%0.12%
May 202618%0.14%
Jun 202620.2%0.13%
Jul 202623.6%0.13%
Aug 202622.4%0.08%
Sep 2026——

How has the BSc and Optimum Nutrition comparison changed over the last 12 months?

  • Optimum Nutrition was ahead of BSc in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BSc’s estimated Share of Search among protein powder brands worldwide moved from 0.09% to 0.08%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide moved from 21.1% to 22.4%, and its estimated monthly branded searches moved from 368K to 450K.

How did search popularity change for protein powder brands worldwide in August 2026?

  1. In August 2026, Optimum Nutrition lost estimated Share of Search among protein powder brands worldwide, from 23.6% to 22.4%.

How each brand is measured

Brandwave collects information about searches that people make online using BSc’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BSc

1 branded search term

  • bsc nutrition

Optimum Nutrition

1 branded search term

  • optimum nutrition

How the Brand Demand Index is measured

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