MuscleBlaze vs Optimum Nutrition:Which is more popular by branded search?

Name: MuscleBlaze vs Optimum Nutrition: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, MuscleBlaze had more branded searches than Optimum Nutrition among protein powder brands worldwide. MuscleBlaze was estimated to have 550K branded searches compared to Optimum Nutrition’s 450K, and held a 27.4% Share of Search versus Optimum Nutrition’s 22.4%. These are worldwide searches for English-language branded terms.

Share of Search among protein powder brands worldwide in August 2026Which is more popular in search, MuscleBlaze or Optimum Nutrition?

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Which is more popular in search, MuscleBlaze or Optimum Nutrition?

Compare the protein powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MuscleBlaze and Optimum Nutrition among protein powder brands worldwide, by month

Month	Myprotein	MuscleBlaze	Optimum Nutrition	Nuzest	BSc
Oct 2025	57.4%	21.1%	21.1%	0.21%	0.09%
Nov 2025	71.2%	14.3%	14.3%	0.14%	0.05%
Dec 2025	61.8%	22.7%	15.2%	0.18%	0.08%
Jan 2026	66.9%	16.4%	16.4%	0.16%	0.07%
Feb 2026	62.2%	18.8%	18.8%	0.18%	0.07%
Mar 2026	59.7%	22%	18%	0.22%	0.08%
Apr 2026	59.7%	22%	18%	0.18%	0.12%
May 2026	59.7%	22%	18%	0.18%	0.14%
Jun 2026	54.8%	24.7%	20.2%	0.2%	0.13%
Jul 2026	52.5%	23.6%	23.6%	0.19%	0.13%
Aug 2026	49.9%	27.4%	22.4%	0.14%	0.08%
Sep 2026	—	—	—	—	—

How has the MuscleBlaze and Optimum Nutrition comparison changed over the last 12 months?

3 findings

MuscleBlaze was ahead of Optimum Nutrition in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, MuscleBlaze’s estimated Share of Search among protein powder brands worldwide moved from 21.1% to 27.4%, and its estimated monthly branded searches moved from 368K to 550K.
Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide moved from 21.1% to 22.4%, and its estimated monthly branded searches moved from 368K to 450K.

How did search popularity change for protein powder brands worldwide in August 2026?

2 changes

In August 2026, MuscleBlaze gained estimated Share of Search among protein powder brands worldwide, from 23.6% to 27.4%.
In August 2026, Optimum Nutrition lost estimated Share of Search among protein powder brands worldwide, from 23.6% to 22.4%.

How each brand is measured

Brandwave collects information about searches that people make online using MuscleBlaze’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.