Brandwave

How popular isMuscleBlaze in search?

In August 2026, there were an estimated 550K branded searches for MuscleBlaze worldwide which is up 49.5% over the last 11 months. MuscleBlaze holds 27.4% estimated Share of Search among protein powder brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Myprotein49.9%
  2. MuscleBlaze27.4%
  3. Optimum Nutrition22.4%
  4. Nuzest0.14%
  5. BSc0.08%
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Which protein powder brands compete with MuscleBlaze?

MuscleBlaze against protein powder brands worldwide, by month

Share of Search by month for Myprotein, MuscleBlaze, Optimum Nutrition. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinMuscleBlazeOptimum NutritionNuzestBSc
Oct 202557.4%21.1%21.1%0.21%0.09%
Nov 202571.2%14.3%14.3%0.14%0.05%
Dec 202561.8%22.7%15.2%0.18%0.08%
Jan 202666.9%16.4%16.4%0.16%0.07%
Feb 202662.2%18.8%18.8%0.18%0.07%
Mar 202659.7%22%18%0.22%0.08%
Apr 202659.7%22%18%0.18%0.12%
May 202659.7%22%18%0.18%0.14%
Jun 202654.8%24.7%20.2%0.2%0.13%
Jul 202652.5%23.6%23.6%0.19%0.13%
Aug 202649.9%27.4%22.4%0.14%0.08%
Sep 2026—————

  1. 1.Myprotein

    49.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.MuscleBlaze

    27.4%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  3. 3.Optimum Nutrition

    22.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Nuzest

    0.14%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  5. 5.BSc

    0.08%

    Held 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between MuscleBlaze and its closest rivals

How has branded search demand for MuscleBlaze changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MuscleBlaze worldwide rose from 368K to 550K.
  • Across the 11 months ending August 2026, MuscleBlaze’s estimated Share of Search among protein powder brands worldwide increased from 21.1% to 27.4%.
  • Across the 11 months ending August 2026, MuscleBlaze’s estimated Share of Search among protein powder brands worldwide peaked at 27.4% in August 2026 and was lowest at 14.3% in November 2025.

How did search popularity change for protein powder brands worldwide in August 2026?

  1. In August 2026, MuscleBlaze gained estimated Share of Search among protein powder brands worldwide, from 23.6% to 27.4%.

  2. In August 2026, Myprotein lost estimated Share of Search among protein powder brands worldwide, from 52.5% to 49.9%.

  3. In August 2026, Optimum Nutrition lost estimated Share of Search among protein powder brands worldwide, from 23.6% to 22.4%.

  4. Estimated monthly branded searches for Nuzest worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How is MuscleBlaze measured?

Brandwave collects information about searches that people make online using MuscleBlaze’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • muscleblaze

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How the Brand Demand Index is measured

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