Nutricost vs Optimum Nutrition:Which is more popular by branded search?
In August 2026, Optimum Nutrition had more branded searches than Nutricost among creatine supplements worldwide. Optimum Nutrition was estimated to have 450K branded searches compared to Nutricost’s 74K, and held a 23.1% Share of Search versus Nutricost’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nutricost or Optimum Nutrition?
Compare the creatine supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimum Nutrition, Nutricost. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | Optimum Nutrition | Transparent Labs | Thorne | Bulk Nutrients | Nutricost |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 21.3% | 9.5% | 4.3% | 4.3% | 2.9% |
| Nov 2025 | 69.7% | 14% | 7.7% | 2.8% | 3.4% | 2.3% |
| Dec 2025 | 61.6% | 15.2% | 10.2% | 5.6% | 3.7% | 3.7% |
| Jan 2026 | 64% | 15.7% | 8.6% | 4.7% | 3.9% | 3.2% |
| Feb 2026 | 60.6% | 18.3% | 8.2% | 5.5% | 4.5% | 3% |
| Mar 2026 | 59.1% | 17.8% | 9.7% | 5.3% | 4.4% | 3.6% |
| Apr 2026 | 59.1% | 17.8% | 9.7% | 5.3% | 4.4% | 3.6% |
| May 2026 | 59.1% | 17.8% | 9.7% | 5.3% | 4.4% | 3.6% |
| Jun 2026 | 55.7% | 20.5% | 9.2% | 6.1% | 5% | 3.4% |
| Jul 2026 | 52.3% | 23.5% | 10.5% | 5.8% | 4.7% | 3.2% |
| Aug 2026 | 51.3% | 23.1% | 10.3% | 6.9% | 4.6% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nutricost and Optimum Nutrition comparison changed over the last 12 months?
3 findings
- Optimum Nutrition was ahead of Nutricost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nutricost’s estimated Share of Search among creatine supplements worldwide moved from 2.9% to 3.8%, and its estimated monthly branded searches moved from 49.5K to 74K.
- Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among creatine supplements worldwide moved from 21.3% to 23.1%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for creatine supplements worldwide in August 2026?
2 changes
In August 2026, Nutricost gained estimated Share of Search among creatine supplements worldwide, from 3.2% to 3.8%.
Estimated monthly branded searches for Optimum Nutrition worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nutricost’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nutricost
1 branded search term
- nutricost
Optimum Nutrition
1 branded search term
- optimum nutrition
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.