Brandwave

Myprotein vs Nuzest:Which is more popular by branded search?

In August 2026, Myprotein had more branded searches than Nuzest among protein powder brands worldwide. Myprotein was estimated to have 1M branded searches compared to Nuzest’s 2.9K, and held a 49.9% Share of Search versus Nuzest’s 0.14%. These are worldwide searches for English-language branded terms.

Share of Search among protein powder brands worldwide in August 2026Which is more popular in search, Myprotein or Nuzest?
Myprotein49.9%1M searches
vs
Nuzest0.14%2.9K searches

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Which is more popular in search, Myprotein or Nuzest?

Compare the protein powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Myprotein and Nuzest among protein powder brands worldwide, by month

Share of Search by month for Myprotein, Nuzest. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinMuscleBlazeOptimum NutritionNuzestBSc
Oct 202557.4%21.1%21.1%0.21%0.09%
Nov 202571.2%14.3%14.3%0.14%0.05%
Dec 202561.8%22.7%15.2%0.18%0.08%
Jan 202666.9%16.4%16.4%0.16%0.07%
Feb 202662.2%18.8%18.8%0.18%0.07%
Mar 202659.7%22%18%0.22%0.08%
Apr 202659.7%22%18%0.18%0.12%
May 202659.7%22%18%0.18%0.14%
Jun 202654.8%24.7%20.2%0.2%0.13%
Jul 202652.5%23.6%23.6%0.19%0.13%
Aug 202649.9%27.4%22.4%0.14%0.08%
Sep 2026—————

How has the Myprotein and Nuzest comparison changed over the last 12 months?

  • Myprotein was ahead of Nuzest in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among protein powder brands worldwide moved from 57.4% to 49.9%, and its estimated monthly branded searches held steady at 1M.
  • Across the 11 months ending August 2026, Nuzest’s estimated Share of Search among protein powder brands worldwide moved from 0.21% to 0.14%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for protein powder brands worldwide in August 2026?

  1. In August 2026, Myprotein lost estimated Share of Search among protein powder brands worldwide, from 52.5% to 49.9%.

  2. Estimated monthly branded searches for Nuzest worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Myprotein’s and Nuzest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Myprotein

1 branded search term

  • myprotein

Nuzest

1 branded search term

  • nuzest

How the Brand Demand Index is measured

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