Ghost vs Momentous:Which is more popular?
In September 2026, Momentous had more branded searches than Ghost among sports nutrition brands worldwide. Momentous had about 74,000 branded searches, while Ghost had 60,500. Momentous made up 3.7% of all sports nutrition brand searches we track, and Ghost accounted for 3%. When we asked ChatGPT and Google AI Overviews about sports nutrition brands, Momentous appeared in three of the five answers and Ghost in none.
Who do people search for more?
Momentous, about 22% more searches than Ghost
Who does AI mention more?
Momentous, mentioned in 3 of 5 answers, Ghost in 0
Who does AI recommend more?
Momentous, the only one of the two named
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Top sports nutrition brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Momentous was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ghost did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Optimum Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thorne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Momentous3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Musashi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports nutrition brands
5 answers
Asked ChatGPT
“Which sports nutrition brand should I buy?”
Asked ChatGPT
“What are the best sports nutrition brands?”
Asked ChatGPT
“What's the best sports nutrition brand for protein for training?”
Searched Google, AI Overview
“sports nutrition brands”
Searched Google, AI Overview
“sports nutrition supplements”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ghost or Momentous more popular in search?
This chart shows how often people search Google for Ghost and Momentous by name. Each line represents a brand's share of searches for all seven sports nutrition brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Momentous, Ghost. The figures are in the table below the chart.
View monthly share of searches table
| Month | Myprotein | Optimum Nutrition | Musashi | Momentous | Ghost | Horleys | Thorne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 20.8% | 13.9% | 4.2% | 1.9% | 2.8% | 0.09% |
| Nov 2025 | 70.7% | 14.2% | 9.5% | 2.3% | 1.3% | 1.9% | 0.05% |
| Dec 2025 | 61.4% | 15.1% | 15.1% | 3.7% | 2% | 2.5% | 0.08% |
| Jan 2026 | 65.3% | 16% | 10.7% | 3.9% | 1.8% | 2.2% | 0.07% |
| Feb 2026 | 61.7% | 18.6% | 12.4% | 3.1% | 2% | 2% | 0.07% |
| Mar 2026 | 57.3% | 17.3% | 17.3% | 3.5% | 2.3% | 2.3% | 0.08% |
| Apr 2026 | 60.7% | 18.3% | 12.2% | 3.7% | 2.5% | 2.5% | 0.09% |
| May 2026 | 62.1% | 18.7% | 10.2% | 3.8% | 2.5% | 2.5% | 0.1% |
| Jun 2026 | 56.6% | 20.8% | 13.9% | 3.4% | 2.3% | 2.8% | 0.09% |
| Jul 2026 | 54.1% | 24.3% | 13.3% | 3.3% | 2.2% | 2.7% | 0.09% |
| Aug 2026 | 52.5% | 23.6% | 12.9% | 3.9% | 3.9% | 3.2% | 0.08% |
| Sep 2026 | 60.4% | 18.2% | 12.2% | 3.7% | 3% | 2.5% | 0.06% |
How has the Ghost and Momentous comparison changed over the last 12 months?
3 findings
- Momentous was ahead of Ghost in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghost’s share of searches among sports nutrition brands worldwide moved from 1.9% to 3%, and its estimated monthly branded searches moved from 33.1K to 60.5K.
- Across the 12 months ending September 2026, Momentous’ share of searches among sports nutrition brands worldwide moved from 4.2% to 3.7%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for sports nutrition brands worldwide in September 2026?
2 changes
In September 2026, Ghost lost share of searches among sports nutrition brands worldwide, from 3.9% to 3%.
In September 2026, Momentous rose from 5th to 4th among sports nutrition brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ghost’s and Momentous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports nutrition brands
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