Ghost vs Horleys:Which is searched more?
In September 2026, Ghost had more branded searches than Horleys among sports nutrition brands worldwide. Ghost was estimated to have 60.5K branded searches compared to Horleys’ 49.5K, and held a 3.1% Share of Search versus Horleys’ 2.5%. These are worldwide searches for English-language branded terms.
Follow Ghost vs Horleys and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ghost or Horleys?
Compare the protein and sports nutrition brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ghost, Horleys. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | Optimum Nutrition | Musashi | Ghost | Horleys |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 21.7% | 14.5% | 2% | 2.9% |
| Nov 2025 | 72.4% | 14.6% | 9.7% | 1.3% | 2% |
| Dec 2025 | 63.9% | 15.7% | 15.7% | 2.1% | 2.6% |
| Jan 2026 | 68.1% | 16.7% | 11.2% | 1.8% | 2.2% |
| Feb 2026 | 63.7% | 19.2% | 12.8% | 2.1% | 2.1% |
| Mar 2026 | 59.4% | 17.9% | 17.9% | 2.4% | 2.4% |
| Apr 2026 | 63.1% | 19% | 12.7% | 2.6% | 2.6% |
| May 2026 | 64.6% | 19.5% | 10.6% | 2.6% | 2.6% |
| Jun 2026 | 58.7% | 21.6% | 14.4% | 2.4% | 2.9% |
| Jul 2026 | 56% | 25.2% | 13.8% | 2.3% | 2.8% |
| Aug 2026 | 54.6% | 24.6% | 13.4% | 4% | 3.3% |
| Sep 2026 | 62.8% | 18.9% | 12.7% | 3.1% | 2.5% |
How has the Ghost and Horleys comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Ghost took it in August 2026.
- Across the 12 months ending September 2026, Ghost’s estimated Share of Search among sports nutrition brands worldwide moved from 2% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 60.5K.
- Across the 12 months ending September 2026, Horleys’ estimated Share of Search among sports nutrition brands worldwide moved from 2.9% to 2.5%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for sports nutrition brands worldwide in September 2026?
2 changes
In September 2026, Ghost lost estimated Share of Search among sports nutrition brands worldwide, from 4% to 3.1%.
In September 2026, Horleys lost estimated Share of Search among sports nutrition brands worldwide, from 3.3% to 2.5%.
Other head-to-heads among sports nutrition brands
Myprotein vs Optimum Nutrition: compare search popularity
Myprotein vs Musashi: compare search popularity- Myprotein vs Ghost: compare search popularity
- Myprotein vs Horleys: compare search popularity
- Optimum Nutrition vs Musashi: compare search popularity
- Optimum Nutrition vs Ghost: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Ghost’s and Horleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.