BSc vs Ghost:Which is more popular?
In October 2026, Ghost had more branded searches than BSc among sports nutrition brands worldwide. Ghost had about 49,500 branded searches, while BSc had 1,600. Ghost made up 3.1% of all sports nutrition brand searches we track, and BSc accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about sports nutrition brands, neither BSc nor Ghost appeared in any of the five answers.
Who do people search for more?
Ghost, about 31 searches for every 1 for BSc
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top sports nutrition brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither BSc nor Ghost showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Optimum Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thorne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Momentous3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Musashi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BSc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports nutrition brands
5 answers
Asked ChatGPT
“Which sports nutrition brand should I buy?”
Asked ChatGPT
“What are the best sports nutrition brands?”
Asked ChatGPT
“What's the best sports nutrition brand for protein for training?”
Searched Google, AI Overview
“sports nutrition brands”
Searched Google, AI Overview
“sports nutrition supplements”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BSc or Ghost more popular in search?
This chart shows how often people search Google for BSc and Ghost by name. Each line represents a brand's share of searches for all eight sports nutrition brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ghost, BSc. The figures are in the table below the chart.
View monthly share of searches table
| Month | Myprotein | Optimum Nutrition | Musashi | Momentous | Ghost | Horleys | BSc | Thorne |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 70.7% | 14.2% | 9.5% | 2.3% | 1.3% | 1.9% | 0.05% | 0.05% |
| Dec 2025 | 61.4% | 15.1% | 15.1% | 3.7% | 2% | 2.5% | 0.08% | 0.08% |
| Jan 2026 | 65.3% | 16% | 10.7% | 3.9% | 1.8% | 2.2% | 0.07% | 0.07% |
| Feb 2026 | 61.7% | 18.6% | 12.4% | 3.1% | 2% | 2% | 0.07% | 0.07% |
| Mar 2026 | 57.2% | 17.3% | 17.3% | 3.5% | 2.3% | 2.3% | 0.08% | 0.08% |
| Apr 2026 | 60.7% | 18.3% | 12.2% | 3.7% | 2.5% | 2.5% | 0.12% | 0.09% |
| May 2026 | 62% | 18.7% | 10.2% | 3.8% | 2.5% | 2.5% | 0.15% | 0.1% |
| Jun 2026 | 56.5% | 20.8% | 13.9% | 3.4% | 2.3% | 2.8% | 0.14% | 0.09% |
| Jul 2026 | 54% | 24.3% | 13.3% | 3.3% | 2.2% | 2.7% | 0.13% | 0.09% |
| Aug 2026 | 52.4% | 23.6% | 12.9% | 3.9% | 3.9% | 3.2% | 0.08% | 0.08% |
| Sep 2026 | 60.4% | 18.2% | 12.2% | 3.7% | 3% | 2.4% | 0.08% | 0.06% |
| Oct 2026 | 51% | 22.8% | 15.3% | 4.6% | 3.1% | 3.1% | 0.1% | 0.08% |
How has branded search for BSc and Ghost changed worldwide over the last 12 months?
3 findings
- Ghost was ahead of BSc in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BSc’s share of searches among sports nutrition brands worldwide moved from 0.05% to 0.1%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending October 2026, Ghost’s share of searches among sports nutrition brands worldwide moved from 1.3% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
How did search popularity change for sports nutrition brands worldwide in October 2026?
2 changes
How are BSc’s and Ghost’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BSc’s and Ghost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports nutrition brands
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