Myprotein vs Optimum Nutrition:Which is searched more?
In September 2026, Myprotein had more branded searches than Optimum Nutrition among sports nutrition brands worldwide. Myprotein was estimated to have 1.2M branded searches compared to Optimum Nutrition’s 368K, and held a 62.8% Share of Search versus Optimum Nutrition’s 18.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Myprotein or Optimum Nutrition?
Compare the protein and sports nutrition brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Myprotein, Optimum Nutrition. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | Optimum Nutrition | Musashi | Ghost | Horleys |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 21.7% | 14.5% | 2% | 2.9% |
| Nov 2025 | 72.4% | 14.6% | 9.7% | 1.3% | 2% |
| Dec 2025 | 63.9% | 15.7% | 15.7% | 2.1% | 2.6% |
| Jan 2026 | 68.1% | 16.7% | 11.2% | 1.8% | 2.2% |
| Feb 2026 | 63.7% | 19.2% | 12.8% | 2.1% | 2.1% |
| Mar 2026 | 59.4% | 17.9% | 17.9% | 2.4% | 2.4% |
| Apr 2026 | 63.1% | 19% | 12.7% | 2.6% | 2.6% |
| May 2026 | 64.6% | 19.5% | 10.6% | 2.6% | 2.6% |
| Jun 2026 | 58.7% | 21.6% | 14.4% | 2.4% | 2.9% |
| Jul 2026 | 56% | 25.2% | 13.8% | 2.3% | 2.8% |
| Aug 2026 | 54.6% | 24.6% | 13.4% | 4% | 3.3% |
| Sep 2026 | 62.8% | 18.9% | 12.7% | 3.1% | 2.5% |
How has the Myprotein and Optimum Nutrition comparison changed over the last 12 months?
3 findings
- Myprotein was ahead of Optimum Nutrition in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among sports nutrition brands worldwide moved from 58.9% to 62.8%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands worldwide moved from 21.7% to 18.9%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for sports nutrition brands worldwide in September 2026?
2 changes
In September 2026, Myprotein gained estimated Share of Search among sports nutrition brands worldwide, from 54.6% to 62.8%.
In September 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands worldwide, from 24.6% to 18.9%.
Other head-to-heads among sports nutrition brands
Myprotein vs Musashi: compare search popularity
Myprotein vs Ghost: compare search popularity
Myprotein vs Horleys: compare search popularity- Optimum Nutrition vs Musashi: compare search popularity
- Optimum Nutrition vs Ghost: compare search popularity
- Optimum Nutrition vs Horleys: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Myprotein’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Myprotein
1 branded search term
- myprotein
Optimum Nutrition
1 branded search term
- optimum nutrition
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.