Ghost vs Optimum Nutrition:Which is searched more?
In September 2026, Optimum Nutrition had more branded searches than Ghost among sports nutrition brands worldwide. Optimum Nutrition was estimated to have 368K branded searches compared to Ghost’s 60.5K, and held an 18.9% Share of Search versus Ghost’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ghost or Optimum Nutrition?
Compare the protein and sports nutrition brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimum Nutrition, Ghost. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | Optimum Nutrition | Musashi | Ghost | Horleys |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 21.7% | 14.5% | 2% | 2.9% |
| Nov 2025 | 72.4% | 14.6% | 9.7% | 1.3% | 2% |
| Dec 2025 | 63.9% | 15.7% | 15.7% | 2.1% | 2.6% |
| Jan 2026 | 68.1% | 16.7% | 11.2% | 1.8% | 2.2% |
| Feb 2026 | 63.7% | 19.2% | 12.8% | 2.1% | 2.1% |
| Mar 2026 | 59.4% | 17.9% | 17.9% | 2.4% | 2.4% |
| Apr 2026 | 63.1% | 19% | 12.7% | 2.6% | 2.6% |
| May 2026 | 64.6% | 19.5% | 10.6% | 2.6% | 2.6% |
| Jun 2026 | 58.7% | 21.6% | 14.4% | 2.4% | 2.9% |
| Jul 2026 | 56% | 25.2% | 13.8% | 2.3% | 2.8% |
| Aug 2026 | 54.6% | 24.6% | 13.4% | 4% | 3.3% |
| Sep 2026 | 62.8% | 18.9% | 12.7% | 3.1% | 2.5% |
How has the Ghost and Optimum Nutrition comparison changed over the last 12 months?
3 findings
- Optimum Nutrition was ahead of Ghost in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghost’s estimated Share of Search among sports nutrition brands worldwide moved from 2% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 60.5K.
- Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands worldwide moved from 21.7% to 18.9%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for sports nutrition brands worldwide in September 2026?
2 changes
In September 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands worldwide, from 24.6% to 18.9%.
In September 2026, Ghost lost estimated Share of Search among sports nutrition brands worldwide, from 4% to 3.1%.
Other head-to-heads among sports nutrition brands
- Myprotein vs Optimum Nutrition: compare search popularity
Myprotein vs Musashi: compare search popularity- Myprotein vs Ghost: compare search popularity
Myprotein vs Horleys: compare search popularity- Optimum Nutrition vs Musashi: compare search popularity
- Optimum Nutrition vs Horleys: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Ghost’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ghost
1 branded search term
- ghost energy
Optimum Nutrition
1 branded search term
- optimum nutrition
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.