How popular isBulletproof in search?
In August 2026, there were an estimated 49.5K branded searches for Bulletproof worldwide which is down 18.2% over the last 11 months. Bulletproof holds 24.1% estimated Share of Search among collagen supplements worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Vital Proteins29.5%
Nature's Bounty24.5%
Bulletproof24.1%
Ancient Nutrition19.4%
Dose & Co2%
Further Food0.49%
Follow Bulletproof and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which collagen supplements compete with Bulletproof?
Share of Search by month for Vital Proteins, Nature's Bounty, Bulletproof, Ancient Nutrition, Dose & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Nature's Bounty | Bulletproof | Ancient Nutrition | Dose & Co | Further Food |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 28.5% | 23.1% | 18% | 1.6% | 0.61% |
| Nov 2025 | 29.7% | 24.5% | 24.3% | 18.9% | 2% | 0.64% |
| Dec 2025 | 26.9% | 27% | 26.9% | 17.1% | 1.5% | 0.58% |
| Jan 2026 | 24.4% | 24.6% | 29.9% | 19% | 1.6% | 0.53% |
| Feb 2026 | 29.8% | 24.6% | 24.4% | 19% | 1.6% | 0.52% |
| Mar 2026 | 32.9% | 22.2% | 22% | 20.9% | 1.5% | 0.58% |
| Apr 2026 | 34.2% | 23.1% | 22.9% | 17.8% | 1.5% | 0.49% |
| May 2026 | 30.8% | 25.4% | 25.2% | 16.5% | 1.7% | 0.54% |
| Jun 2026 | 32.2% | 21.8% | 26.4% | 17.3% | 1.8% | 0.57% |
| Jul 2026 | 29.6% | 24.6% | 24.2% | 19.4% | 1.7% | 0.49% |
| Aug 2026 | 29.5% | 24.5% | 24.1% | 19.4% | 2% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.5% | 60.5K | 0% | -0.1 points | |
| 2, held 2nd | 24.5% | 50.2K | 0% | -0.1 points | |
| 3, held 3rd | 24.1% | 49.5K | 0% | -0.1 points | |
| 4, held 4th | 19.4% | 39.7K | 0% | -0.1 points | |
| 5, held 5th | 2% | 4.2K | +24% | +0.4 points | |
| 6, held 6th | 0.49% | 1K | 0% | 0 points |
29.5%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
24.5%
Held 2nd. 50.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
24.1%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
19.4%
Held 4th. 39.7K estimated branded searches, 0% vs prior month. Share -0.1 points.
2%
Held 5th. 4.2K estimated branded searches, +24% vs prior month. Share +0.4 points.
0.49%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Bulletproof and its closest rivals
- Bulletproof vs Vital Proteins: compare search popularity
- Bulletproof vs Nature's Bounty: compare search popularity
- Bulletproof vs Ancient Nutrition: compare search popularity
- Bulletproof vs Dose & Co: compare search popularity
- Bulletproof vs Further Food: compare search popularity
- Compare Bulletproof with any brand
Every comparison with Bulletproof
5 comparisons
How has branded search demand for Bulletproof changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bulletproof worldwide fell from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide increased from 23.1% to 24.1%.
- Across the 11 months ending August 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide peaked at 29.9% in January 2026 and was lowest at 22% in March 2026.
How did search popularity change for collagen supplements worldwide in August 2026?
5 changes
Estimated monthly branded searches for Further Food worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Nature's Bounty worldwide fell 32.6% over 11 measured months, from 74.5K to 50.2K in August 2026.
Estimated monthly branded searches for Vital Proteins worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Estimated monthly branded searches for Ancient Nutrition worldwide fell 15.7% over 11 measured months, from 47.1K to 39.7K in August 2026.
How is Bulletproof measured?
Brandwave collects information about searches that people make online using Bulletproof’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bulletproof coffee
Do you work for Bulletproof? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bulletproof your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.