Bulletproof vs Further Food:Which is more popular by branded search?
In August 2026, Bulletproof had more branded searches than Further Food among collagen supplements worldwide. Bulletproof was estimated to have 49.5K branded searches compared to Further Food’s 1K, and held a 29% Share of Search versus Further Food’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bulletproof or Further Food?
Compare the collagen supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bulletproof, Further Food. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Bulletproof | Nature's Bounty | Ancient Nutrition | Dose & Co | Further Food |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 27.5% | 33.6% | 3% | 1.6% | 0.73% |
| Nov 2025 | 35.6% | 29.1% | 29.1% | 3.2% | 2.1% | 0.77% |
| Dec 2025 | 31.7% | 31.7% | 31.7% | 2.8% | 1.5% | 0.68% |
| Jan 2026 | 29.3% | 35.8% | 29.3% | 3.2% | 1.7% | 0.63% |
| Feb 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Mar 2026 | 40.3% | 26.9% | 26.9% | 3.6% | 1.6% | 0.71% |
| Apr 2026 | 40.6% | 27.1% | 27.1% | 3% | 1.6% | 0.58% |
| May 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Jun 2026 | 37.9% | 30.9% | 25.3% | 3.4% | 1.8% | 0.66% |
| Jul 2026 | 35.6% | 29.1% | 29.1% | 3.9% | 1.7% | 0.59% |
| Aug 2026 | 35.4% | 29% | 29% | 3.9% | 2.1% | 0.59% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bulletproof and Further Food comparison changed over the last 12 months?
3 findings
- Bulletproof was ahead of Further Food in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide moved from 27.5% to 29%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Further Food’s estimated Share of Search among collagen supplements worldwide moved from 0.73% to 0.59%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for collagen supplements worldwide in August 2026?
2 changes
Estimated monthly branded searches for Further Food worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bulletproof’s and Further Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bulletproof
1 branded search term
- bulletproof coffee
Further Food
1 branded search term
- further food
Put your own brand in this comparison
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