Bulletproof vs Vital Proteins:Which is more popular by branded search?
In August 2026, Vital Proteins had more branded searches than Bulletproof among collagen supplements worldwide. Vital Proteins was estimated to have 60.5K branded searches compared to Bulletproof’s 49.5K, and held a 35.4% Share of Search versus Bulletproof’s 29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bulletproof or Vital Proteins?
Compare the collagen supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vital Proteins, Bulletproof. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Bulletproof | Nature's Bounty | Ancient Nutrition | Dose & Co | Further Food |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 27.5% | 33.6% | 3% | 1.6% | 0.73% |
| Nov 2025 | 35.6% | 29.1% | 29.1% | 3.2% | 2.1% | 0.77% |
| Dec 2025 | 31.7% | 31.7% | 31.7% | 2.8% | 1.5% | 0.68% |
| Jan 2026 | 29.3% | 35.8% | 29.3% | 3.2% | 1.7% | 0.63% |
| Feb 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Mar 2026 | 40.3% | 26.9% | 26.9% | 3.6% | 1.6% | 0.71% |
| Apr 2026 | 40.6% | 27.1% | 27.1% | 3% | 1.6% | 0.58% |
| May 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Jun 2026 | 37.9% | 30.9% | 25.3% | 3.4% | 1.8% | 0.66% |
| Jul 2026 | 35.6% | 29.1% | 29.1% | 3.9% | 1.7% | 0.59% |
| Aug 2026 | 35.4% | 29% | 29% | 3.9% | 2.1% | 0.59% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bulletproof and Vital Proteins comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Bulletproof took it in January 2026, Vital Proteins took it in February 2026.
- Across the 11 months ending August 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide moved from 27.5% to 29%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen supplements worldwide moved from 33.6% to 35.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for collagen supplements worldwide in August 2026?
2 changes
Estimated monthly branded searches for Vital Proteins worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bulletproof’s and Vital Proteins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bulletproof
1 branded search term
- bulletproof coffee
Vital Proteins
1 branded search term
- vital proteins
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.