Ancient Nutrition vs Bulletproof:Which is more popular by branded search?
In August 2026, Bulletproof had more branded searches than Ancient Nutrition among collagen supplements worldwide. Bulletproof was estimated to have 49.5K branded searches compared to Ancient Nutrition’s 6.6K, and held a 29% Share of Search versus Ancient Nutrition’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ancient Nutrition or Bulletproof?
Compare the collagen supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bulletproof, Ancient Nutrition. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Bulletproof | Nature's Bounty | Ancient Nutrition | Dose & Co | Further Food |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 27.5% | 33.6% | 3% | 1.6% | 0.73% |
| Nov 2025 | 35.6% | 29.1% | 29.1% | 3.2% | 2.1% | 0.77% |
| Dec 2025 | 31.7% | 31.7% | 31.7% | 2.8% | 1.5% | 0.68% |
| Jan 2026 | 29.3% | 35.8% | 29.3% | 3.2% | 1.7% | 0.63% |
| Feb 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Mar 2026 | 40.3% | 26.9% | 26.9% | 3.6% | 1.6% | 0.71% |
| Apr 2026 | 40.6% | 27.1% | 27.1% | 3% | 1.6% | 0.58% |
| May 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Jun 2026 | 37.9% | 30.9% | 25.3% | 3.4% | 1.8% | 0.66% |
| Jul 2026 | 35.6% | 29.1% | 29.1% | 3.9% | 1.7% | 0.59% |
| Aug 2026 | 35.4% | 29% | 29% | 3.9% | 2.1% | 0.59% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ancient Nutrition and Bulletproof comparison changed over the last 12 months?
3 findings
- Bulletproof was ahead of Ancient Nutrition in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen supplements worldwide moved from 3% to 3.9%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide moved from 27.5% to 29%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for collagen supplements worldwide in August 2026?
1 change
Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ancient Nutrition’s and Bulletproof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ancient Nutrition
1 branded search term
- ancient nutrition collagen
Bulletproof
1 branded search term
- bulletproof coffee
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.