Brandwave

How popular isCaterpillar in search?

In September 2026, there were an estimated 93.7K branded searches for Caterpillar worldwide which is down 25.2% over the last 12 months. Caterpillar holds 1.6% estimated Share of Search among steel toe boot brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Timberland37.6%
  2. Dr. Martens30.7%
  3. Ariat11.3%
  4. Red Wing9.2%
  5. Carhartt8.9%
  6. Caterpillar1.6%
  7. KEEN0.55%
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Where does Caterpillar compete?

Caterpillar is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Steel toe boot brands6th of 71.6%Shown below
Safety boots4th of 63.1%Show ranking
Work boot brands5th of 54.4%Show ranking
Skid steer brands3rd of 66.2%Show ranking
Forestry mulcher brands3rd of 46.4%Show ranking
Work pants brands2nd of 414.1%Show ranking
Work shorts brands2nd of 414.1%Show ranking
Mini excavators2nd of 619.4%Show ranking
Mining truck brands3rd of 320.8%Show ranking
Digger brands2nd of 521.1%Show ranking
Excavator brands3rd of 1022.6%Show ranking
Forklift battery brands2nd of 629.6%Show ranking
Workwear brands1st of 545.6%Show ranking
Wheel loader brands1st of 853.6%Show ranking
Telehandlers1st of 658.8%Show ranking

Which steel toe boot brands compete with Caterpillar?

Caterpillar against steel toe boot brands worldwide, by month

Share of Search by month for Timberland, Dr. Martens, Ariat, Red Wing, Carhartt, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthTimberlandDr. MartensAriatRed WingCarharttCaterpillarKEEN
Oct 202537.9%25.4%7.6%17%10.4%1.4%0.28%
Nov 202541.7%22.8%8.3%12.5%13.6%0.87%0.21%
Dec 202536.8%24.7%9%13.5%14.8%0.98%0.21%
Jan 202636.4%24.4%7.3%19.9%10.2%1.5%0.27%
Feb 202638.6%25.8%9.5%14.2%9.4%2.2%0.43%
Mar 202626.9%22%9.9%32.9%6%2%0.39%
Apr 202635.3%23.5%13%19.3%5.7%2.6%0.57%
May 202639.8%26.5%14.6%9.8%5.6%2.9%0.72%
Jun 202637%24.7%16.6%11.1%6.9%2.9%0.81%
Jul 202640.8%27.2%12.3%10%6.2%2.6%0.83%
Aug 202641.8%28%12.6%8.4%6.3%2.3%0.61%
Sep 202637.6%30.7%11.3%9.2%8.9%1.6%0.55%

  1. 1.Timberland

    37.6%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Dr. Martens

    30.7%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +2.7 points.

  3. 3.Ariat

    11.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Red Wing

    9.2%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  5. 5.Carhartt

    8.9%

    Held 5th. 533K estimated branded searches, +56.9% vs prior month. Share +2.6 points.

  6. 6.Caterpillar

    1.6%

    Held 6th. 93.7K estimated branded searches, -23.3% vs prior month. Share -0.7 points.

  7. 7.KEEN

    0.55%

    Held 7th. 32.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 125K to 93.7K.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among steel toe boot brands worldwide peaked at 2.9% in May 2026 and was lowest at 0.87% in November 2025.

How did search popularity change for steel toe boot brands worldwide in September 2026?

  1. In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 28% to 30.7%.

  2. In September 2026, Carhartt gained estimated Share of Search among steel toe boot brands worldwide, from 6.3% to 8.9%.

  3. In September 2026, Red Wing gained estimated Share of Search among steel toe boot brands worldwide, from 8.4% to 9.2%.

  4. In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 41.8% to 37.6%.

  5. In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 12.6% to 11.3%.

  6. In September 2026, Caterpillar lost estimated Share of Search among steel toe boot brands worldwide, from 2.3% to 1.6%.

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cat digger
  • caterpillar excavator
  • caterpillar forestry mulcher
  • caterpillar forklift battery
  • caterpillar mini excavator
  • caterpillar safety boots
  • caterpillar skid steer
  • caterpillar steel toe boot
  • caterpillar telehandler
  • caterpillar work boot
  • caterpillar work pants
  • caterpillar work shorts
  • caterpillar workwear

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How the Brand Demand Index is measured

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