Brandwave

How popular isMiele in search?

In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 0.85% estimated Share of Search among vacuum cleaner brands worldwide and is ranked 9th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson61.5%
  2. Electrolux11.3%
  3. Shark7.3%
  4. Roborock6.2%
  5. Dreame5.1%
  6. BISSELL4.2%
  7. iRobot2.3%
  8. SEBO1.2%
  9. Miele0.85%
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Where does Miele compete?

Miele is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands9th of 90.85%Shown below
Cordless vacuum brands8th of 81.3%Show ranking
Stick vacuum brands7th of 81.4%Show ranking
Handheld vacuum brands6th of 71.7%Show ranking
Fridge brands15th of 150.02%Show ranking
Coffee maker brands8th of 80.02%Show ranking
Washing machine brands9th of 122.3%Show ranking
Home appliance brands7th of 102.7%Show ranking
Freestanding oven brands6th of 80.03%Show ranking
Double wall oven brands5th of 83.6%Show ranking
Gas cooktop brands5th of 73.6%Show ranking
Oven and cooktop brands3rd of 64%Show ranking
Slimline dishwasher brands6th of 60.04%Show ranking
Front load washer brands4th of 55.1%Show ranking
Clothes dryer brands4th of 55.2%Show ranking
Range hoods3rd of 66.1%Show ranking
Dishwasher brands5th of 68.6%Show ranking
Condenser tumble dryer brands4th of 510.9%Show ranking
Bagless canister vacuum brands2nd of 323.1%Show ranking
Induction hob brands3rd of 30.55%Show ranking
Induction range brands4th of 41.3%Show ranking
Dishwasher pods brands4th of 51.6%Show ranking

Which vacuum cleaner brands compete with Miele?

Miele against vacuum cleaner brands worldwide, by month

Share of Search by month for Dyson, Electrolux, Shark, Roborock, Dreame, BISSELL, iRobot, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxSharkRoborockDreameBISSELLiRobotSEBOMiele
Oct 202563.2%11.2%7.8%6.1%3.4%3.8%2.2%1.4%0.84%
Nov 202561.7%10.2%8.8%8.3%4.5%2.8%2%0.8%0.77%
Dec 202563.8%7.8%10%6.4%3.5%2.4%4.3%0.92%0.88%
Jan 202663.3%10.2%7.8%6.8%4.6%3%2%1.4%0.94%
Feb 202662.1%10.5%7.3%7.1%4.7%4%2.1%1.4%0.97%
Mar 202658.8%12.3%7.6%6.8%5.5%4.3%2%1.6%1.1%
Apr 202659.1%13.2%6.9%7.2%4.8%3.9%2.2%1.7%0.99%
May 202658.6%13%7.4%7.1%5.8%3.4%2.1%1.4%0.98%
Jun 202659.3%13.2%6.8%7.3%5.9%3.3%1.8%1.4%0.99%
Jul 202657.5%11.7%7.6%7.9%6.4%3.6%2.4%1.9%1.1%
Aug 202659.8%12.2%7.5%6.7%5.5%4.1%1.6%1.6%1.1%
Sep 202661.5%11.3%7.3%6.2%5.1%4.2%2.3%1.2%0.85%

  1. 1.Dyson

    61.5%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +1.8 points.

  2. 2.Electrolux

    11.3%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Shark

    7.3%

    Held 3rd. 967K estimated branded searches, +4% vs prior month. Share -0.2 points.

  4. 4.Roborock

    6.2%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Dreame

    5.1%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.BISSELL

    4.2%

    Held 6th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.

  7. 7.iRobot

    2.3%

    Held 7th. 301K estimated branded searches, +49.8% vs prior month. Share +0.6 points.

  8. 8.SEBO

    1.2%

    Held 8th. 162K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  9. 9.Miele

    0.85%

    Held 9th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between Miele and its closest rivals

Every comparison with Miele

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among vacuum cleaner brands worldwide held steady, from 0.84% to 0.85%.

How did search popularity change for vacuum cleaner brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 59.8% to 61.5%.

  2. In September 2026, iRobot gained estimated Share of Search among vacuum cleaner brands worldwide, from 1.6% to 2.3%.

  3. In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 12.2% to 11.3%.

  4. BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.2% in September 2026.

  5. Estimated monthly branded searches for Dreame worldwide rose 49.6% over 12 measured months, from 450K to 673K in September 2026.

  6. Estimated monthly branded searches for SEBO worldwide fell 15.6% over 12 measured months, from 192K to 162K in September 2026.

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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