Brandwave

How popular isMiele in search?

In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 0.82% estimated Share of Search among vacuum cleaner brands worldwide and is ranked 9th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson59%
  2. Electrolux10.9%
  3. Shark7%
  4. Roborock6.9%
  5. Dreame5.6%
  6. iRobot4.7%
  7. BISSELL4%
  8. SEBO1.2%
  9. Miele0.82%
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Where does Miele compete?

Miele is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands9th of 90.82%Shown below
Cordless vacuum brands8th of 80.92%Show ranking
Stick vacuum brands8th of 80.98%Show ranking
Handheld vacuum brands7th of 71%Show ranking
Washing machine brands10th of 121.8%Show ranking
Coffee maker brands7th of 81.8%Show ranking
Fridge brands11th of 152%Show ranking
Double wall oven brands7th of 82.3%Show ranking
Home appliance brands8th of 102.4%Show ranking
Freestanding oven brands6th of 82.9%Show ranking
Gas cooktop brands6th of 72.9%Show ranking
Front load washer brands5th of 53.3%Show ranking
Range hoods5th of 63.5%Show ranking
Oven and cooktop brands4th of 63.7%Show ranking
Slimline dishwasher brands6th of 63.8%Show ranking
Clothes dryer brands5th of 54.4%Show ranking
Induction range brands3rd of 56%Show ranking
Bagless canister vacuum brands3rd of 36.9%Show ranking
Dishwasher brands5th of 67.2%Show ranking
Condenser tumble dryer brands5th of 57.9%Show ranking
Induction hob brands3rd of 317.8%Show ranking
Dishwasher pods brands1st of 573.7%Show ranking

Which vacuum cleaner brands compete with Miele?

Miele against vacuum cleaner brands worldwide, by month

Share of Search by month for Dyson, Electrolux, Shark, Roborock, Dreame, iRobot, BISSELL, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxSharkRoborockDreameiRobotBISSELLSEBOMiele
Oct 202560.5%10.7%7.5%6.5%3.7%5.2%3.6%1.4%0.81%
Nov 202559.3%9.8%8.5%8.8%4.9%4.6%2.7%0.77%0.74%
Dec 202560.5%7.4%9.6%6.8%3.9%7.9%2.2%0.87%0.83%
Jan 202660.7%9.7%7.5%7.4%5%4.7%2.9%1.3%0.9%
Feb 202659.4%10%7%7.6%5.1%4.9%3.8%1.3%0.93%
Mar 202656.3%11.8%7.3%7.3%5.9%4.6%4.1%1.6%1.1%
Apr 202656.5%12.6%6.6%7.8%5.3%5%3.7%1.6%0.95%
May 202655.7%12.4%7.1%7.7%6.4%5.3%3.2%1.3%0.93%
Jun 202656.5%12.6%6.5%8.1%6.6%4.5%3.1%1.4%0.94%
Jul 202654.5%11.1%7.2%8.7%7%5.2%3.4%1.8%1%
Aug 202657%11.6%7.2%7.4%6.1%4.2%3.9%1.5%1.1%
Sep 202659%10.9%7%6.9%5.6%4.7%4%1.2%0.82%

  1. 1.Dyson

    59%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +2 points.

  2. 2.Electrolux

    10.9%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Shark

    7%

    Moved from 4th to 3rd. 968K estimated branded searches, +4.1% vs prior month. Share -0.2 points.

  4. 4.Roborock

    6.9%

    Moved from 3rd to 4th. 950K estimated branded searches, -0.3% vs prior month. Share -0.5 points.

  5. 5.Dreame

    5.6%

    Held 5th. 775K estimated branded searches, -2.5% vs prior month. Share -0.5 points.

  6. 6.iRobot

    4.7%

    Held 6th. 646K estimated branded searches, +17.9% vs prior month. Share +0.4 points.

  7. 7.BISSELL

    4%

    Held 7th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.

  8. 8.SEBO

    1.2%

    Held 8th. 162K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  9. 9.Miele

    0.82%

    Held 9th. 113K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

Compare search popularity between Miele and its closest rivals

Every comparison with Miele

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among vacuum cleaner brands worldwide held steady, from 0.81% to 0.82%.

How did search popularity change for vacuum cleaner brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 57% to 59%.

  2. In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 11.6% to 10.9%.

  3. In September 2026, Dreame lost estimated Share of Search among vacuum cleaner brands worldwide, from 6.1% to 5.6%.

  4. BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026.

  5. In September 2026, Shark rose from 4th to 3rd among vacuum cleaner brands worldwide.

  6. In September 2026, Roborock fell from 3rd to 4th among vacuum cleaner brands worldwide.

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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