Brandwave

How popular isKubota?

In September 2026, people searched for Kubota by name about 368,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 18.9% of all global farm equipment brand searches, placing Kubota second out of six brands. When we asked both ChatGPT and Google AI Overviews about farm equipment brands, Kubota appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Kubota is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. John DeereShare of searches 51.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. KubotaShare of searches 18.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. New HollandShare of searches 17.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. FendtShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Case IHShare of searches 3.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+1 more

Kubota website (opens in a new tab)

Follow Kubota and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top farm equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kubota appeared in all five answers. Kubota is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Case IH2nd
  3. Kubota3rd
  4. New Holland4th
  5. Fendt5th
  6. Gehl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fendt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gehl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about farm equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which farm equipment brands compete with Kubota?

Kubota against farm equipment brands worldwide, by month

Share of searches by month for John Deere, Kubota, New Holland, Fendt, Case IH. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaNew HollandFendtCase IHGehl
Oct 202544.8%20.2%19.2%11%4.4%0.44%
Nov 202546.3%17.1%19.3%11.4%5.4%0.46%
Dec 202548%17.7%19.6%9.6%4.7%0.39%
Jan 202648.1%17.7%20.1%9.7%3.9%0.48%
Feb 202650.6%18.6%17.7%8.4%4.2%0.5%
Mar 202647.8%21.5%16.7%9.6%3.9%0.47%
Apr 202648.6%21.9%17%8%4%0.48%
May 202648.3%21.7%17.5%8%4.1%0.48%
Jun 202648.3%21.7%18.1%8%3.5%0.48%
Jul 202649.8%18.3%18%10%3.5%0.4%
Aug 202651%18.8%17.9%8.4%3.6%0.41%
Sep 202651.3%18.9%17.5%8.5%3.4%0.51%

  1. 1.John Deere

    51.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Kubota

    18.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.New Holland

    17.5%

    Held 3rd. 342K estimated branded searches, -2.6% vs prior month. Share -0.4 points.

  4. 4.Fendt

    8.5%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Case IH

    3.4%

    Held 5th. 65.9K estimated branded searches, -6.4% vs prior month. Share -0.2 points.

  6. 6.Gehl

    0.51%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between Kubota and its closest rivals

Every comparison with Kubota

50 comparisons

How has branded search demand for Kubota changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kubota worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Kubota’s share of searches among farm equipment brands worldwide decreased from 20.2% to 18.9%.
  • Across the 12 months ending September 2026, Kubota’s share of searches among farm equipment brands worldwide peaked at 21.9% in April 2026 and was lowest at 17.1% in November 2025.

How did search popularity change for farm equipment brands worldwide in September 2026?

5 changes

  1. John Deere’s share of searches among farm equipment brands worldwide has gained ground for 3 months in a row, from 48.3% to 51.3% in September 2026.

  2. New Holland’s share of searches among farm equipment brands worldwide has lost ground for 3 months in a row, from 18.1% to 17.5% in September 2026.

  3. Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

  4. Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026.

  5. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Kubota’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kubota

Do you work for Kubota? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kubota compete?

Kubota is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tractor brands4th of 99.8%Show ranking
Riding lawn mower brands4th of 810.2%Show ranking
Farm machinery brands3rd of 712.7%Show ranking
Compact tractor brands3rd of 713.3%Show ranking
Potato harvester brands3rd of 613.5%Show ranking
Disc harrow brands3rd of 617.4%Show ranking
Farm equipment brands2nd of 618.9%Shown above
Farm tractors brands2nd of 421%Show ranking
Zero turn mowers brands2nd of 822.5%Show ranking
Brush hog brands2nd of 625.5%Show ranking
Skid steer brands2nd of 625.5%Show ranking
Forestry mulcher brands2nd of 826.5%Show ranking
Tree spade attachment brands2nd of 726.6%Show ranking
Excavator brands1st of 1249.8%Show ranking
Digger brands1st of 952.6%Show ranking
Mini excavators1st of 692.8%Show ranking
Creator with pink hair and a pink jacket

Is Kubota your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free