Brandwave

How popular isJohn Deere in search?

In September 2026, there were an estimated 1M branded searches for John Deere worldwide which held steady over the last 12 months. John Deere holds 65.9% estimated Share of Search among farm equipment brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere65.9%
  2. New Holland22.5%
  3. Fendt10.9%
  4. Gehl0.65%
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Which farm equipment brands compete with John Deere?

John Deere against farm equipment brands worldwide, by month

Share of Search by month for John Deere, New Holland, Fendt. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereNew HollandFendtGehl
Oct 202559.4%25.4%14.6%0.59%
Nov 202559.8%24.9%14.7%0.59%
Dec 202561.8%25.3%12.4%0.5%
Jan 202661.4%25.6%12.3%0.61%
Feb 202665.6%23%10.8%0.65%
Mar 202664%22.4%12.9%0.63%
Apr 202665.6%23%10.8%0.65%
May 202665.1%23.5%10.7%0.64%
Jun 202664.5%24.2%10.6%0.64%
Jul 202663.7%23%12.8%0.52%
Aug 202665.6%23%10.8%0.53%
Sep 202665.9%22.5%10.9%0.65%

  1. 1.John Deere

    65.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.New Holland

    22.5%

    Held 2nd. 342K estimated branded searches, -2.6% vs prior month. Share -0.5 points.

  3. 3.Fendt

    10.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Gehl

    0.65%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between John Deere and its closest rivals

Every comparison with John Deere

How has branded search demand for John Deere changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere worldwide held steady at 1M.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among farm equipment brands worldwide increased from 59.4% to 65.9%.

How did search popularity change for farm equipment brands worldwide in September 2026?

  1. New Holland’s estimated Share of Search among farm equipment brands worldwide has lost ground for 3 months in a row, from 24.2% to 22.5% in September 2026.

  2. Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

Where does John Deere compete?

John Deere is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push mower brands4th of 66.3%Show ranking
Riding lawn mower brands3rd of 76.6%Show ranking
Walk behind mower brands3rd of 57.2%Show ranking
Lawn mower blade brands3rd of 627.4%Show ranking
Tractor brands1st of 732.8%Show ranking
Potato harvester brands1st of 536.2%Show ranking
Compact tractor brands1st of 536.8%Show ranking
Lawn tractor brands2nd of 441.1%Show ranking
Reel mower brands1st of 641.8%Show ranking
Disc harrow brands1st of 448.9%Show ranking
Farm machinery brands1st of 653%Show ranking
Cylinder mower brands1st of 354.8%Show ranking
Farm tractors brands1st of 458.5%Show ranking
Farm equipment brands1st of 465.9%Shown above
Wood chipper brands1st of 567.6%Show ranking
Skid steer brands1st of 671.9%Show ranking
Forestry mulcher brands1st of 472.4%Show ranking
Brush hog brands1st of 372.6%Show ranking
Tree spade attachment brands1st of 372.6%Show ranking
Zero turn mowers brands1st of 472.6%Show ranking
Precision agriculture platforms1st of 582.9%Show ranking
Agtech1st of 685.2%Show ranking

How is John Deere measured?

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • john deere

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How the Brand Demand Index is measured

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