Brandwave

Farm equipment brands:Which are searched most?

In September 2026, John Deere was the most searched among farm equipment brands worldwide, with an estimated 1M branded searches and 65.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere65.9%
  2. New Holland22.5%
  3. Fendt10.9%
  4. Gehl0.65%

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Share of SearchLeaderboard

Compare the farm equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among farm equipment brands worldwide, by month

Share of Search by month for John Deere, New Holland, Fendt. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereNew HollandFendtGehl
Oct 202559.4%25.4%14.6%0.59%
Nov 202559.8%24.9%14.7%0.59%
Dec 202561.8%25.3%12.4%0.5%
Jan 202661.4%25.6%12.3%0.61%
Feb 202665.6%23%10.8%0.65%
Mar 202664%22.4%12.9%0.63%
Apr 202665.6%23%10.8%0.65%
May 202665.1%23.5%10.7%0.64%
Jun 202664.5%24.2%10.6%0.64%
Jul 202663.7%23%12.8%0.52%
Aug 202665.6%23%10.8%0.53%
Sep 202665.9%22.5%10.9%0.65%

This month’s ranking, September 2026

  1. 1.John Deere

    65.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.New Holland

    22.5%

    Held 2nd. 342K estimated branded searches, -2.6% vs prior month. Share -0.5 points.

  3. 3.Fendt

    10.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Gehl

    0.65%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among farm equipment brands worldwide?

In September 2026, John Deere was the most searched among farm equipment brands worldwide, with an estimated 1M branded searches and 65.9% estimated Share of Search within this set. New Holland is in 2nd place, 43.4 percentage points behind at 22.5% Share of Search.

Global farm equipment brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
John Deere59.4% → 65.9%65.9%Sep 202659.4%Oct 20251st
New Holland25.4% → 22.5%25.6%Jan 202622.4%Mar 20262nd
Fendt14.6% → 10.9%14.7%Nov 202510.6%Jun 20263rd
Gehl0.59% → 0.65%0.65%Sep 20260.5%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among farm equipment brands worldwide increased from 59.4% to 65.9%.
  • Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm equipment brands worldwide decreased from 25.4% to 22.5%.
  • Across the 12 months ending September 2026, Fendt’s estimated Share of Search among farm equipment brands worldwide decreased from 14.6% to 10.9%.
  • Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm equipment brands worldwide peaked at 25.6% in January 2026 and was lowest at 22.4% in March 2026.
  • Across the 12 months ending September 2026, Fendt’s estimated Share of Search among farm equipment brands worldwide peaked at 14.7% in November 2025 and was lowest at 10.6% in June 2026.
  • Across the 12 months ending September 2026, Gehl held steady: its estimated Share of Search among farm equipment brands worldwide moved less than 0.5 percentage points.

How did search popularity change for farm equipment brands worldwide in September 2026?

  1. New Holland’s estimated Share of Search among farm equipment brands worldwide has lost ground for 3 months in a row, from 24.2% to 22.5% in September 2026.

  2. Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

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