How popular isFendt in search?
In September 2026, there were an estimated 165K branded searches for Fendt worldwide which is down 32.9% over the last 12 months. Fendt holds 10.9% estimated Share of Search among farm equipment brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere65.9%
New Holland22.5%
Fendt10.9%
Gehl0.65%
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Which farm equipment brands compete with Fendt?
Share of Search by month for John Deere, New Holland, Fendt. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | New Holland | Fendt | Gehl |
|---|---|---|---|---|
| Oct 2025 | 59.4% | 25.4% | 14.6% | 0.59% |
| Nov 2025 | 59.8% | 24.9% | 14.7% | 0.59% |
| Dec 2025 | 61.8% | 25.3% | 12.4% | 0.5% |
| Jan 2026 | 61.4% | 25.6% | 12.3% | 0.61% |
| Feb 2026 | 65.6% | 23% | 10.8% | 0.65% |
| Mar 2026 | 64% | 22.4% | 12.9% | 0.63% |
| Apr 2026 | 65.6% | 23% | 10.8% | 0.65% |
| May 2026 | 65.1% | 23.5% | 10.7% | 0.64% |
| Jun 2026 | 64.5% | 24.2% | 10.6% | 0.64% |
| Jul 2026 | 63.7% | 23% | 12.8% | 0.52% |
| Aug 2026 | 65.6% | 23% | 10.8% | 0.53% |
| Sep 2026 | 65.9% | 22.5% | 10.9% | 0.65% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.9% | 1M | 0% | +0.3 points | |
| 2, held 2nd | 22.5% | 342K | -2.6% | -0.5 points | |
| 3, held 3rd | 10.9% | 165K | 0% | +0.1 points | |
| 4, held 4th | 0.65% | 9.9K | +22.2% | +0.1 points |
65.9%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.
22.5%
Held 2nd. 342K estimated branded searches, -2.6% vs prior month. Share -0.5 points.
3.
Fendt10.9%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Gehl0.65%
Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between Fendt and its closest rivals
Every comparison with Fendt
7 comparisons
How has branded search demand for Fendt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fendt worldwide fell from 246K to 165K.
- Across the 12 months ending September 2026, Fendt’s estimated Share of Search among farm equipment brands worldwide decreased from 14.6% to 10.9%.
- Across the 12 months ending September 2026, Fendt’s estimated Share of Search among farm equipment brands worldwide peaked at 14.7% in November 2025 and was lowest at 10.6% in June 2026.
How did search popularity change for farm equipment brands worldwide in September 2026?
2 changes
New Holland’s estimated Share of Search among farm equipment brands worldwide has lost ground for 3 months in a row, from 24.2% to 22.5% in September 2026.
Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.
Where does Fendt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tractor brands | 5th of 7 | 5.4% | Show ranking |
| Farm equipment brands | 3rd of 4 | 10.9% | Shown above |
How is Fendt measured?
Brandwave collects information about searches that people make online using Fendt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fendt
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