Fendt vs New Holland:Which is searched more?
In September 2026, New Holland had more branded searches than Fendt among farm equipment brands worldwide. New Holland was estimated to have 342K branded searches compared to Fendt’s 165K, and held a 22.5% Share of Search versus Fendt’s 10.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fendt or New Holland?
Compare the farm equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Holland, Fendt. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | New Holland | Fendt | Gehl |
|---|---|---|---|---|
| Oct 2025 | 59.4% | 25.4% | 14.6% | 0.59% |
| Nov 2025 | 59.8% | 24.9% | 14.7% | 0.59% |
| Dec 2025 | 61.8% | 25.3% | 12.4% | 0.5% |
| Jan 2026 | 61.4% | 25.6% | 12.3% | 0.61% |
| Feb 2026 | 65.6% | 23% | 10.8% | 0.65% |
| Mar 2026 | 64% | 22.4% | 12.9% | 0.63% |
| Apr 2026 | 65.6% | 23% | 10.8% | 0.65% |
| May 2026 | 65.1% | 23.5% | 10.7% | 0.64% |
| Jun 2026 | 64.5% | 24.2% | 10.6% | 0.64% |
| Jul 2026 | 63.7% | 23% | 12.8% | 0.52% |
| Aug 2026 | 65.6% | 23% | 10.8% | 0.53% |
| Sep 2026 | 65.9% | 22.5% | 10.9% | 0.65% |
How has the Fendt and New Holland comparison changed over the last 12 months?
3 findings
- New Holland was ahead of Fendt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fendt’s estimated Share of Search among farm equipment brands worldwide moved from 14.6% to 10.9%, and its estimated monthly branded searches moved from 246K to 165K.
- Across the 12 months ending September 2026, New Holland’s estimated Share of Search among farm equipment brands worldwide moved from 25.4% to 22.5%, and its estimated monthly branded searches moved from 429K to 342K.
How did search popularity change for farm equipment brands worldwide in September 2026?
2 changes
New Holland’s estimated Share of Search among farm equipment brands worldwide has lost ground for 3 months in a row, from 24.2% to 22.5% in September 2026.
Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.
Other head-to-heads among farm equipment brands
How each brand is measured
Brandwave collects information about searches that people make online using Fendt’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fendt
1 branded search term
- fendt
New Holland
2 branded search terms
- new holland
- new holland tractor
Put your own brand in this comparison
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