Fendt vs John Deere:Which is searched more?
In September 2026, John Deere had more branded searches than Fendt among farm equipment brands worldwide. John Deere was estimated to have 1M branded searches compared to Fendt’s 165K, and held a 65.9% Share of Search versus Fendt’s 10.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fendt or John Deere?
Compare the farm equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John Deere, Fendt. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | New Holland | Fendt | Gehl |
|---|---|---|---|---|
| Oct 2025 | 59.4% | 25.4% | 14.6% | 0.59% |
| Nov 2025 | 59.8% | 24.9% | 14.7% | 0.59% |
| Dec 2025 | 61.8% | 25.3% | 12.4% | 0.5% |
| Jan 2026 | 61.4% | 25.6% | 12.3% | 0.61% |
| Feb 2026 | 65.6% | 23% | 10.8% | 0.65% |
| Mar 2026 | 64% | 22.4% | 12.9% | 0.63% |
| Apr 2026 | 65.6% | 23% | 10.8% | 0.65% |
| May 2026 | 65.1% | 23.5% | 10.7% | 0.64% |
| Jun 2026 | 64.5% | 24.2% | 10.6% | 0.64% |
| Jul 2026 | 63.7% | 23% | 12.8% | 0.52% |
| Aug 2026 | 65.6% | 23% | 10.8% | 0.53% |
| Sep 2026 | 65.9% | 22.5% | 10.9% | 0.65% |
How has the Fendt and John Deere comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Fendt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fendt’s estimated Share of Search among farm equipment brands worldwide moved from 14.6% to 10.9%, and its estimated monthly branded searches moved from 246K to 165K.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among farm equipment brands worldwide moved from 59.4% to 65.9%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for farm equipment brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.
Other head-to-heads among farm equipment brands
How each brand is measured
Brandwave collects information about searches that people make online using Fendt’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fendt
1 branded search term
- fendt
John Deere
1 branded search term
- john deere
Put your own brand in this comparison
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